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@onebyoneprojectofficial

79.6K followers · usually 46.7K views a post

Views

204.3K

Likes

19.8K

Comments

325

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448

Promoted product

Onebyone Projectonebyoneproject.org

A New Zealand fundraising platform that finds real people in real crises and helps the community show up for them.

4 videos

Why it worked

The video likely resonated due to its heartwarming display of kindness and generosity towards a stranger, combined with the emotional impact of the woman's reaction. The "pay it forward" narrative and the clear call to action to support the "Onebyone Project" also contribute to its shareability and potential for virality.

Summary

The creator approaches a woman outside McDonald's, invites her to lunch, and then gives her $150. The woman becomes emotional, expressing gratitude and explaining her financial struggles. The video promotes the "Onebyone Project" as a way to help others.

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Transcript, structure and on-screen text

6 beats, a 355-word transcript and 135 lines of on-screen text — the parts you need to write your own version.

Original caption

CRYing at the end 🥺😭#onebyoneproject We met a beautiful lady outside Maccas who was having a sad time, so we asked if she wanted to come have lunch with us. She said yes, opened up about her story, and when we blessed her with $150, she teared up. Sometimes kindness is just showing someone they’re not alone ❤️ #kindness #blessingstrangers #nz #maccas payitforward