excuse me

@onebyoneprojectofficial

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Onebyone Projectonebyoneproject.org

A New Zealand fundraising platform that finds real people in real crises and helps the community show up for them.

8 videos

Why it worked

The video taps into the strong emotional appeal of kindness and generosity, particularly towards a vulnerable family with a newborn. The "surprise and delight" element, combined with the clear mission of the Onebyone Project, creates a heartwarming and shareable narrative.

Summary

A man from the Onebyone Project surprises strangers by offering to pay for their groceries, focusing on a young family with a baby. He buys them food and chocolate, highlighting the project's mission to spread kindness.

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Transcript, structure and on-screen text

5 beats, a 132-word transcript and 34 lines of on-screen text — the parts you need to write your own version.

Original caption

Stopped the right Father?😭🥹 #payingstrangers This young family were out with their newborn baby when we surprised them by offering to pay for their groceries 🥹❤️‍🩹 They were startled at first, but Dad quickly accepted the offer, and they were so grateful. ❤️‍🩹 #onebyoneproject #Kindness #NewZealand #Family