oh what happened Mum Cry's soon as I asked it.. 😭

@onebyoneprojectofficial

85.8K followers · usually 55.8K views a post

Views

331.0K

Likes

42.8K

Comments

321

Shares

516

SoundTikTok sound · original sound - onebyoneprojectofficial

Promoted product

Onebyone Projectonebyoneproject.org

A New Zealand fundraising platform that finds real people in real crises and helps the community show up for them.

8 videos

Why it worked

The video taps into viewers' empathy by showcasing a mother's struggle and offering a tangible way to help, creating an emotional connection and a strong call to action for donations.

Summary

The video shows a person approaching a woman in a store who is visibly upset. The woman explains her son is in the hospital with an autoimmune disease and a rash, and she is struggling financially. The person offers her money and support, and the video ends with a message to donate and share to support the mother.

Free account

Transcript, structure and on-screen text

5 beats, a 332-word transcript and 112 lines of on-screen text — the parts you need to write your own version.

Original caption

Let’s Support Mum Chrissy🔗 ❤️‍🩹Holding in Tears😭🥹 #payingstrangers We met Chrissy by gods timing when she was already feeling overwhelmed. We offered her a hug, and she broke down in tears. ❤️‍🩹 Her son lives with autoimmune disorders, bringing so many challenges and hospital visits. We were able to bless Chrissy with $100 to help take a little weight off her shoulders. 🥹❤️‍🩹 #onebyoneproject #Kindness #NewZealand #Mum