It was only lollies at first... 😭

@onebyoneprojectofficial

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Onebyone Projectonebyoneproject.org

A New Zealand fundraising platform that finds real people in real crises and helps the community show up for them.

4 videos

Why it worked

The video taps into the universal appeal of kindness and generosity, showcasing a heartwarming interaction that resonates with viewers. The creator's genuine engagement and the positive message of the 'Onebyone Project' likely contributed to its strong performance.

Summary

The creator of the 'Onebyone Project' buys lollies for a young man and asks him about his hometown and why he likes it. The video highlights the act of kindness and encourages viewers to donate to the project.

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Transcript, structure and on-screen text

4 beats, a 259-word transcript and 97 lines of on-screen text — the parts you need to write your own version.

Original caption

HIS words at the End 😭#onebyoneproject Today we met a young man buying some lollies, and we decided to pay for him. His reaction was something we’ll never forget. He told us it was an “unexplainable act of kindness” and said he’ll remember us for the rest of his life. spreading kindness one person at a time. ❤️ #kindness #spreadkindness #newzealand