BEFORE THE 1900S, WHEN YOU WANTED TO COOK

The video likely performed well because it tells a surprising and counter-intuitive story about a common product, Crisco. The narrative arc, from a seemingly simple historical fact to a revelation about health and industry practices, is engaging and shareable.

The video explains the history of cooking fats, starting with lard and then moving to Crisco. It details how Crisco was developed from cottonseed oil as a byproduct of the cotton industry and marketed as a healthier alternative to lard. However, the video suggests that Crisco was actually worse for consumers due to the chemicals and pesticides used in its production.