BEFORE THE 1900S, WHEN YOU WANTED TO COOK

@thestockguy

130.0K followers · usually 11.1K views a post

Views

120.3K

Likes

6.4K

Comments

108

Shares

221

SoundTikTok sound · original sound - thestockguy

Promoted product

Crisco

Why it worked

The video likely performed well because it tells a surprising and counter-intuitive story about a common product, Crisco. The narrative arc, from a seemingly simple historical fact to a revelation about health and industry practices, is engaging and shareable.

Summary

The video explains the history of cooking fats, starting with lard and then moving to Crisco. It details how Crisco was developed from cottonseed oil as a byproduct of the cotton industry and marketed as a healthier alternative to lard. However, the video suggests that Crisco was actually worse for consumers due to the chemicals and pesticides used in its production.

Structure

1Introduction to lard as a cooking fat
2The cotton boom and the byproduct of cottonseed oil
3Procter & Gamble's creation and marketing of Crisco
4The shift from lard to Crisco
5

Original caption

crisco 2The Story of Crisco #story #History #cooking #EduTok #historytiktokcontest

More from @thestockguy

Product placement

Crisco: ACTS - it is a vegetable oil that was created by refining cottonseed oil. It was marketed as a healthier alternative to lard, and it became very popular. Removing it would change the video's narrative about the history of cooking fats. Procter & Gamble: ACTS - they refined cottonseed oil and created Crisco. Removing them would change the video's narrative about the history of cooking fats.

On-screen text

BEFORE THE 1900S, WHEN YOU WANTED TO COOK YOU USED LARD IT WAS VERY EASY. IT'S A BYPRODUCT, RIGHT? ANIMAL FAT. YOU HAD LARD AND IT WHAT PEOPLE USED TO COOK. THEN WE HAD THE COTTON BOOM IN THE 1800S. COTTON WHEN THEY PULLED IT AND THEY RIPPED ALL THE THE FABRIC, ALL THE STRANDS OUT. THEY DID EVERYTHING LIKE THEY HAD A BYPRODUCT, A HUGE BYPRODUCT OF COTTON SEEDS. RIGHT. AND SO SOMEBODY HAD TO GO IN AND PULL OUT ALL THE SEEDS. BUT THEY EVENTUALLY THEY HAD MACHINES FOR THAT PULL OUT THE SEEDS. BUT THEY HAD THESE BIG PILES OF SEEDS AND SO THEY DECIDED TO CRUSH IT UP AND USE IT FOR THINGS LIKE ANIMAL FEED. AND THEY USED IT FOR SOAP AND THEY USED IT FOR CANDLES. THEN THERE WAS A CALLED PROCTER & GAMBLE AND SO THEY REFINED IT AND THEY ENDED UP CREATING WHAT THEY BASICALLY A VEGETABLE OIL. SO IT TURNED INTO AN OIL COTTONSEED OIL. THEY PUT CHEMICALS, THEY PUT THINGS INTO IT. AND THEY MADE IT INTO A SOLID SOLID STATE. SO IN 1911, I BELIEVE IT WAS 1911, THEY LAUNCHED CRISCO. DIDN'T WORK BECAUSE EVERY GRANDMA AND EVERYBODY IN THEIR OLD RECIPES, THEY USED LARD. IT WAS NATURAL, DON'T WANT THIS **** IN A CAN MADE BY A CHEMICAL COMPANY. BUT THEN THEY WENT ON A MARKETING THEY SAID IT WAS CLEANER, IT WAS CHEAPER, HAD A LONGER SHELF LIFE. THEY SAID YOU CAN DIGEST IT BETTER, IT'S HEALTHIER FOR YOU. IT'S MADE OUT OF VEGETABLES INSTEAD OF ANIMALS. AND THAT ANIMALS ARE IMPURE AND THEY CARRY DISEASES AND ALL THIS STUFF LIKE THAT. AND IT AND THEY STARTED SELLING LIKE CRAZY. BUT IT TURNS OUT THAT IT WAS WAY WORSE. IT TURNS OUT THE LARD WAS BETTER FOR YOU. BECAUSE REMEMBER, WHAT DID THEY PUT INTO THE COTTON TO KEEP BUGS AWAY? HEAVY PESTICIDES. SO YOU'RE BASICALLY EATING BYPRODUCT CHEMICALS AND PPESTICIDES THE ENTIRE TIME

Transcript

Before the 1900s, when you wanted to cook, you used lard. It was very easy. It's a byproduct, right? Animal fat. You had lard and it what people used to cook. But then we had the cotton boom in the 1800s. Cotton when they pulled it and they ripped all the the fabric, all the strands out. They did everything like they had a byproduct, a huge byproduct of cotton seeds. Right. And so somebody had to go in and pull out all the seeds. But they eventually they had machines for that pull out the seeds. But they had these big piles of seeds and so they decided to crush it up and use it for things like animal feed. And they used it for soap and they used it for candles. Then there was a called Procter & Gamble and so they refined it and they ended up creating what they basically a vegetable oil. So it turned into an oil, cottonseed oil. They put chemicals, they put things into it. And they made it into a solid solid state. So in 1911, I believe it was 1911, they launched Crisco. Didn't work because every grandma and everybody in their old recipes, they used lard. It was natural, don't want this **** in a can made by a chemical company. But then they went on a marketing campaign. They said it was cleaner, it was cheaper, had a longer shelf life. They said you can digest it better, it's healthier for you. It's made out of vegetables instead of animals. And that animals are impure and they carry diseases and all this stuff like that. And it and they started selling like crazy. But it turns out that it was way worse. It turns out the lard was better for you. Because remember, what did they put into the cotton to keep bugs away? Heavy pesticides. So you're basically eating byproduct chemicals and pesticides the entire time.