Florida gardening in the summer is no joke! 🥵☀️

@judybaogarden

1.1M followers · usually 8.7K views a post

Views

63.0K

Likes

1.4K

Comments

21

Shares

17

SoundTikTok sound · original sound - joejonas

Promoted product

Hay Day

Hay Day official website

3 videos3 creators

Why it worked

The video relatablely depicts the struggle of gardening in extreme heat and offers a satisfying solution by showcasing a mobile game that allows the user to continue their passion virtually, aligning with the creator's own gardening interest.

Summary

A woman tends to her garden in Florida but finds the heat unbearable. She then retreats to her hammock to play the mobile game Hay Day, which allows her to continue her farming adventures virtually.

Structure

1Gardening in the Florida heat
2Taking a break from the heat
3Playing Hay Day in a hammock
4Enjoying the virtual farm
5

Original caption

Florida gardening in the summer is no joke! 🥵☀️ Mama Judy was determined to keep working in the garden, but the heat had other plans. Sometimes the best thing you can do is find a shady spot, kick back in the hammock, and continue your gardening adventures another way. 🌱🍅 Good thing in @Hay Day , the weather is always perfect for planting, harvesting, and growing your dream farm! 🚜💚 When it's too hot to garden outside, where are you taking your farming adventures? 😆 #haydaypartner #thehaydaycozyanthem #Gardening #GardenLife #ad

More from @judybaogarden

Product placement

Hay Day (mobile game): A farming simulation game where players can build and manage their own virtual farm. It ACTS as a way for the creator to continue her gardening adventures indoors. Removing it would change the video's resolution to the heat problem. Hay Day is mentioned in the caption and on-screen text. The creator's bio link leads to a link aggregator, not directly to Hay Day.

Call to action

When it's too hot to garden outside, where are you taking your farming adventures? 😆

On-screen text

Too hot! Break time! Too hot! Break time! #haydaypartner #thehayd

Transcript

Every morning Mom is out here taking care of her garden. Checking on her fruit trees and vegetables, watering them and making sure they're maintained. But the Florida heat can be brutal. Even when she can't garden outside, she still finds a way to keep going. That's why she loves playing Hay Day. The weather is always perfect for planting, harvesting, and growing your dream farm. When it's too hot to garden outside, where are you taking your farming adventures? Gardening has always been one of Mom's favorite ways to relax. Hay Day lets her keep doing what she loves from her hammock. The crops are always growing and she gets to tend her dream farm right from her hammock. Gardening has always been one of Mom's favorite ways to relax.