GIRLS DAY

@bellymayme

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SoundTikTok sound · Bossa Nova jazz that seems to fit in a cafe(1433079)

Promoted product

Brandy Melvillebrandymelville.com

Official Store of Brandy Melville in the United States. Shop online to purchase tops, bottoms, accessories and more.

43 videos26 creators

Why it worked

The video follows a relatable "girls day out" theme, showcasing popular shopping destinations and common shopping experiences like finding desired items and encountering out-of-stock issues. The creator's engaging commentary and authentic reactions make the content enjoyable and shareable.

Summary

The creator goes on a "girls day" shopping trip in Soho, visiting Brandy Melville and Mode Mischief, where she finds some clothing items. She then heads to Bonnie Clyde to look for sunglasses but finds they are out of stock. The video ends with her deciding to wait until they restock.

Structure

1Introduction and shopping at Brandy Melville
2Shopping at Mode Mischief
3

Original caption

still thinking about those sunglasses 😞😞 @Brandy Melville @mode mischief @Bonnie Clyde @Levi’s @Urban Outfitters #nyc #shoppingvlog #ditl #nycvlog

More from @bellymayme

Product placement

Brandy Melville: ACTS - a clothing store where the creator shops and buys items. Removing it would change the video's narrative. mode mischief: ACTS - a clothing store where the creator shops and considers items. Removing it would change the video's narrative. Bonnie Clyde: ACTS - a sunglasses store where the creator shops and looks for items. Removing it would change the video's narrative. Levi's: APPEARS - a brand mentioned in the caption, but not shown or interacted with in the video. Removing it would not change the video. Urban Outfitters: APPEARS - a brand mentioned in the caption, but not shown or interacted with in the video. Removing it would not change the video.

On-screen text

GIRLS DAY shopping in soho wait actually wait actually this brandy queen was the sweetest ;) how are you good thanks your bangs are so pretty thank you i feel like the wind probably destroys them but ha ha you too okay i feel like that was pretty successful i found a lot of stuff that i've been looking for for a while so i'm very excited haven't eaten yet and it's like 1:00 so we definitely have to go get food now la cabra can i just do a cardamom bun can i do the vanilla bean confetti matcha please with whole milk LOL MUSIC IS SO LOUD mode mischief the pop up est. melbourne australia mode mischief this is what we're looking for mode mischief they're so cute i feel like my issue is that i need like everything in this store though so this could be very bad i feel like these are so iconic that i have to try one on okay i'm definitely gonna get the pants because look how cute they are i honestly think i'll get a lot of use out of these this spring and summer obviously the shirts are very cute but i feel like i don't think necessary purchase Our next stop is bonnie clyde because i need some new sunglasses bad i think i know the ones i'm looking for i'm looking for some black sunnies with like a big round shape my first thoughts are these ones like a big round shape my first thoughts are these ones okay so they're like out of stock of everything so this might be a flop but i don't know these ones are my favorite and the ones that i would buy but they're out of stock sold out online everything so i guess we'll just wait until they restock

Transcript

Hey girlies, let's spend a shopping day together in Soho. Okay, I'm gonna head into Brandy, I need a couple basics that hopefully I can find in here. Wait actually. Wait actually. This Brandy queen was the sweetest. Hi. How are you? Good, thanks. Your bangs are so pretty. Thank you, I feel like the wind probably destroys them, but haha. You too. Okay, I feel like that was pretty successful. I found a lot of stuff that I've been looking for for a while, so I'm very excited. Haven't eaten yet, and it's like 1:00, so we definitely have to go get food now. La cabra. Can I just do a cardamom bun? Can I do the vanilla bean confetti matcha please? With whole milk. LOL MUSIC IS SO LOUD. Mode Mischief, the pop up. Est. Melbourne, Australia. Mode Mischief. This is what we're looking for. Mode Mischief. They're so cute. I feel like my issue is that I need like everything in this store though, so this could be very bad. I feel like these are so iconic that I have to try one on. Okay, I'm definitely gonna get the pants because look how cute they are. I honestly think I'll get a lot of use out of these this spring and summer. Obviously the shirts are very cute, but I feel like I don't think necessary purchase. Our next stop is Bonnie Clyde because I need some new sunglasses, bad. I think I know the ones I'm looking for. I'm looking for some black sunnies with like a big round shape. My first thoughts are these ones. Like a big round shape. My first thoughts are these ones. Okay, so they're like out of stock of everything, so this might be a flop, but I don't know. These ones are my favorite and the ones that I would buy, but they're out of stock, sold out online, everything. So I guess we'll just wait until they restock.