Loading video…
All breakouts
Touchlandseen in 2 videos →
Locked — included with Pro.Open on TikTokPro
Pro links straight through to the original post.
24.8Talking HeadBefore / After hook
Hook
FROM $70K ON KICKSTARTER TO SELLING FOR $880M!!!
@ruffinmitchener
72.2K followers · usually 1.5K views a post
Views
35.2K
Likes
1.9K
Comments
8
Shares
419
Selling · Other Product
Why it worked
The video tells a compelling success story of a female founder who identified a market gap and built a highly successful brand, culminating in a significant acquisition. The use of relatable content, such as the comparison to Purell and the mention of limited edition drops, likely resonated with viewers.
Summary
This video tells the story of Andrea Lisbona, the founder of Touchland, a hand sanitizer brand. It highlights her journey from quitting her job to launching Touchland, its success through Kickstarter, and its eventual sale for $880 million. The video emphasizes Touchland's innovative product design and marketing strategies.
ProLocked — included with Pro
Transcript, structure and on-screen text
5 beats, a 200-word transcript and 84 lines of on-screen text — the parts you need to write your own version.
The hook, the summary, why it worked and what it sells stay open on every video, signed in or not.
Original caption
Reposting some of my favorite female founder features 💖 Follow @ruffinmitchener for daily inspiration like this!
More from @ruffinmitchener
Their other posts in the index, biggest breakout first.
