FROM $70K ON KICKSTARTER TO SELLING FOR $880M!!!

@ruffinmitchener

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SoundTikTok sound · original sound - ruffinmitchener

Promoted product

Touchland

Discover Touchland’s award‑winning Hand Mists and mood‑boosting Body & Hair Fragrances in vibrant scents—powered by fast‑absorbing formulas and feel‑good ingredients.

5 videos5 creators

Why it worked

The video tells a compelling success story of a female founder who identified a market gap and built a highly successful brand, culminating in a significant acquisition. The use of relatable content, such as the comparison to Purell and the mention of limited edition drops, likely resonated with viewers.

Summary

This video tells the story of Andrea Lisbona, the founder of Touchland, a hand sanitizer brand. It highlights her journey from quitting her job to launching Touchland, its success through Kickstarter, and its eventual sale for $880 million. The video emphasizes Touchland's innovative product design and marketing strategies.

Structure

1Introduction of Andrea and Touchland's acquisition.
2The problem with existing hand sanitizers.
3Touchland's launch and initial success.

Original caption

Reposting some of my favorite female founder features 💖 Follow @ruffinmitchener for daily inspiration like this!

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Product placement

Touchland hand sanitizers are shown throughout the video, including product shots, a store display, and a Kickstarter campaign page. Purell hand sanitizer is shown as a comparison.

Call to action

Follow me here for more female founder stories just like this.

On-screen text

FROM $70K ON KICKSTARTER TO SELLING FOR $880M!!! Andrea Andrea Lisbona quit her hand sanitizer launched Touchland to compete with and she just sold the business to Church Dwight for $880 million. When you've had a rough week & take a day off to shop Touchland with Misty touchland And here's her story, And p.s. I'm to follow me here for more female founder stories just like this. While selling hand sanitizers Purell Andrea realized they hadn't changed in over 20 years. Sold in these chunky bottles with alcohol forward formulas that leave your hands dry. So she launched this Kickstarter Touchland | The Next Generation of Hand Sanitizers Miami, FL Product Design $67,622 pledged of $15,000 goal 1,304 backers raised nearly $70,000 to launch Touchland, Touchland | The Next Generation of Hand Sanitizers Miami, FL Product Design $67,622 pledged of $15,000 goal 1,304 backers healthier hand sanitizer, and a sleek thin square bottle. After After first launching Spain Touchland expanded the US in 2018, just in time for the COVID boom. Reels But what really unlocked the brand's What we see and customer obsession What we see and organic community building on What you see What you see What you see And her creative ideas like selling limited limited Hello Kitty drops somehow managing make hand sanitizer cool. Touchland CEO In 2023, Andrea raised over $74 million VCs in a Series A to fuel their growth. And today Touchland is the fastest growing sanitizer brand in the US. Number two behind Purell with $130 million and that's

Transcript

Andrea Lisbona quit her job selling hand sanitizer launched Touchland to compete with Purell and she just sold the business to Church Dwight for $880 million. And here's her story, And p.s. I'm rough and make sure you follow me here for more female founder stories just like this. While selling hand sanitizer's Purell, Andrea realized they hadn't changed in over 20 years. Sold in these chunky bottles with alcohol forward formulas that leave your hands dry. So she launched this Kickstarter campaign, raised nearly $70,000 to launch Touchland, a healthier hand sanitizer, and a sleek thin square bottle. Years after first launching Spain, Touchland expanded the US in 2018, just in time for the COVID boom. But what really unlocked the brand's What we see and customer obsession. What we see was Andrea's scrappy and organic community building on What you see. And her creative ideas like selling limited Hello Kitty drops somehow managing to make hand sanitizer cool. In 2023, Andrea raised over $74 million from VCs in a Series A to fuel their growth. And today Touchland is the fastest growing sanitizer brand in the US. Number two behind Purell with $130 million in sales. And that's