Why it worked
The video provides a practical, actionable marketing strategy for real estate agents that is easy to implement and directly aims to generate leads by engaging potential clients through interactive story features.
Summary
This video provides a real estate agent with a simple story idea to attract new clients. It suggests posting a photo of a home, asking if the viewer's lease is renewing soon, and then using a poll to see if they are interested in owning a home, with the goal of leading them to a 'yes' answer and initiating a DM conversation.