So I just quit my job in Finance

@jayhoovy

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Selling · Course / Info

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Why it worked

The video uses a relatable narrative of quitting a stable job to pursue entrepreneurship, which resonates with many aspiring founders. The creator's vulnerability in sharing his struggles with reaching out to potential customers and his eventual success in securing an interview makes the content engaging and inspiring. The use of popular culture references and a motivational quote adds to its appeal.

Summary

The creator quit his finance job to pursue an MBA at Stanford and build a company in the creator economy. He shares his process of conducting market research and reaching out to potential customers, highlighting the challenges and eventual success of connecting with a creator named Farmer Nick for an interview.

Structure

1Quitting job for MBA and startup
2Researching the creator economy
3Struggling to connect with potential customers
4Finally connecting with a creator for an interview
5Reflecting on the importance of taking shots
6Encouraging viewers to follow along

Product placement

The video mentions the creator's MBA at Stanford and his goal of building a company in the creator economy. It also shows examples of successful creators like David Dobrik and mentions OnlyFans as a platform for selling content. The creator uses Google searches and research sites for market research. He also shows his Instagram DMs where he reached out to other creators and a calendar invite for a "Pain Point Interview" with "Farmer Nick". The video is a vlog-style narrative about his entrepreneurial journey.

Original caption

Starting a Company at Stanford #Vlog #startup #entrepreneurship #Tech #creator #stanford

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Call to action

Make sure to follow along to learn how I conduct a user interview next week

On-screen text

So I just quit my job in Finance to start my MBA at Stanford Creator Economy It's actually the whole reason I started making TikToks bc I wanted to learn what it's like to try to make a living creating on the internet MARKET RESEARCH: - Primary: speaking to customers - Secondary: reading studies/reports What product I could code ranging from David Dobrik all the way to you and me selling feet pics on OnlyFans I used these Google queries: - Search PDF / PPT: "filetype:pdf" - Search specific words: "allint: words" - Search through a specific website: "site:domain" and these research sites: - site:IBISWorld.com - site:Forrester.com - site:Nielsen.com - site:Gartner.com But the difficult part 😥 was getting in touch with potential customers. I spent 3 days DMing other creators hoping they'd talk to me about their problems and pain points LITERALLY ANYONE RESPONDING But finally, one of my favorite creators, Farmer Nick, responded that he'd be down to work with me, and so we're talking next week about these questions: Farmer Nick <> John | Pain Point Interview Questions to discuss: - What are your biggest challenges as a creator? - What are the toughest parts of your business to manage? - What kind of software would you pay for? which I'm super pumped about! Farmer Nick's response was a reminder to me to always shoot your shot. - JAYHOOVY Make sure to follow along to learn how I conduct a user interview next week

Transcript

So I just quit my job in Finance to start my MBA at Stanford and building a company in the creator economy. It's actually the whole reason I started making TikToks because I wanted to learn what it's like to try to make a living creating on the internet. So I spent this week on market research. My goal being to figure out what product I could code ranging from David Dobrik all the way to you and me selling feet pics on OnlyFans. I used these Google queries: Search PDF / PPT: "filetype:pdf" Search specific words: "allint: words" Search through a specific website: "site:domain" and these research sites: site:IBISWorld.com site:Forrester.com site:Nielsen.com site:Gartner.com to size the market. But the difficult part was getting in touch with potential customers. I spent 3 days DMing other creators hoping they'd talk to me about their problems and pain points and basically got ghosted by everyone. But finally, one of my favorite creators, Farmer Nick, responded that he'd be down to work with me, and so we're talking next week about these questions: which I'm super pumped about! Farmer Nick's response was a reminder to me to always shoot your shot. Even if you have to take 100 shots, you just need one to land in order to be successful. Make sure to follow along to learn how I conduct a user interview next week.