Ah, a new season at Anthropologie

@rsbrownfield

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SoundTikTok sound · original sound - rsbrownfield

Promoted product

Anthropologie

anthropologie.com

5 videos4 creators

Why it worked

The video likely resonated due to its relatable critique of fast fashion pricing and questionable design choices, presented with humor and a touch of sarcasm. The creator's candid reactions and focus on specific, often absurd, items likely made it shareable.

Summary

The creator visits Anthropologie to check out their new fall collection, expressing disappointment with the pricing and materials of some items, particularly a denim jumpsuit and a poncho made of plastic. She humorously critiques the styling and cost of the clothing.

Structure

1Arriving at Anthropologie for new season items
2Expressing initial disappointment with the collection
3Critiquing a denim jumpsuit and its styling
4Questioning the price and material of a poncho

Original caption

heavy on the plastic @Anthropologie #rachreceipts #fashion #shopping #fashiontiktok #sustainablefashion

More from @rsbrownfield

Product placement

Anthropologie (ACTS - a store where clothing is displayed and sold; removing it would change what happens in the video). The video shows clothing items from Anthropologie and discusses their new season and prices. The creator is shopping at Anthropologie.

On-screen text

Ah, a new season at Anthropologie and new disappointments. Last time I was here, it was soundly summer, but I've been away for a while, and I haven't been checking in, so I had to go see what are we doing for fall. And what are we doing indeed? It turns out, western wear? And we start off strong with the highest waisted pair of pants I've ever encountered. I was confused as to why the sweater was just, like, in the middle, but it turns out it's a strapless denim jumpsuit. Oh, my god, what is this? And for $190. Are you insane? I fixed the sweater, like, it needed to be higher up if we're doing a jumpsuit. Oh, my god. And this poncho for $180. Oh my god what is this? It's made out of plastic fantastic, Anthropologie Thank you so much. Ugh, this dress for $228. I thought, okay, it feels okay. What's it made out of? Oh, surprise! It's plastic. Anthropologie, what are we doing? Why are you doing this? This is so upsetting.

Transcript

Ah, a new season at Anthropologie and new disappointments. Last time I was here, it was soundly summer, but I've been away for a while, and I haven't been checking in, so I had to go see what are we doing for fall. And what are we doing indeed? It turns out, western wear? And we start off strong with the highest waisted pair of pants I've ever encountered. I was confused as to why the sweater was just, like, in the middle, but it turns out it's a strapless denim jumpsuit. Oh, my god, what is this? And for $190. Are you insane? I fixed the sweater, like, it needed to be higher up if we're doing a jumpsuit. Oh, my god. And this poncho for $180. Oh my god what is this? It's made out of plastic fantastic, Anthropologie Thank you so much. Ugh, this dress for $228. I thought, okay, it feels okay. What's it made out of? Oh, surprise! It's plastic. Anthropologie, what are we doing? Why are you doing this? This is so upsetting.