Promoted product
Ashley Lamarca's curly hair routine
Why it worked
The video follows a popular and effective curly hair routine, demonstrating each step clearly with specific product recommendations. The creator's enthusiasm and relatable commentary about trying a new routine likely resonated with viewers interested in achieving similar results.
Summary
The creator tries Ashley LaMarca's curly hair routine, using various products like Curlsmith cream, OUAI curl creme, Pattern mousse, Eco Style gel, Cecred mist, and Moroccanoil oil. She demonstrates each step, including re-soaking, applying products, scrunching, diffusing, and finishing with oil, ultimately showcasing her final curly hairstyle.
Structure
- 1Introduction and explanation of the routine
- 2Applying leave-in conditioner and curl cream
- 3Applying mousse and gel
- 4Diffusing and scrunching
- 5Finishing with oil and final reveal
Product placement
Ashley Lamarca's curly hair routine (acts - a routine that is followed, removing it would change the video); Aveda wooden paddle brush (acts - used to detangle hair, removing it would change the video); Curlsmith weightless air dry cream (acts - used as a leave-in conditioner to make hair soft and hydrated, removing it would change the video); OUAI curl creme (acts - used on hair to smooth and hydrate, removing it would change the video); Pattern foaming mousse (acts - applied to hair roots for styling, removing it would change the video); Eco Style argan oil gel (acts - used to style hair, removing it would change the video); Cecred thermal shield mist (acts - used as a heat protectant, removing it would change the video); Dyson USA blow dryer with diffuser (acts - used to dry hair, removing it would change the video); Moroccanoil original oil treatment (acts - used to scrunch out curls for volume, removing it would change the video); Rosie Jane hair perfume 'MIXTAPE' (acts - used to add scent to hair, removing it would change the video)