I don't think he was ready for this...

@realsimonsquibb

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Promoted product

What's Your Story?

Pre-order Simon Squibb

5 videos2 creators

Why it worked

The video taps into a universal human curiosity about people's inner lives and aspirations, using a street interview format to create relatable and engaging content. The creator's direct question and the unexpected answer from the first interviewee create immediate intrigue.

Summary

The creator stops people on the street to ask about their dreams, noting that many people struggle to articulate them. He then announces his new book, "What's Your Story?", and instructs viewers to comment 'BOOK' to learn how to get a copy.

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Transcript, structure and on-screen text

5 beats, a 63-word transcript and 20 lines of on-screen text — the parts you need to write your own version.

Original caption

Most people can’t tell you their dream anymore… 😳 I’ve noticed a common problem now. People don’t know how to get the life that they want, and that’s mainly because they aren’t able to tell their story in the right way. That’s why my new books is called What’s Your Story, and you can now preorder it! #simonsquibb #entrepreneur #business