I don't think he was ready for this...

@realsimonsquibb

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SoundTikTok sound · original sound - realsimonsquibb

Promoted product

What's Your Story?

Pre-order Simon Squibb

5 videos2 creators

Why it worked

The video taps into a universal human curiosity about people's inner lives and aspirations, using a street interview format to create relatable and engaging content. The creator's direct question and the unexpected answer from the first interviewee create immediate intrigue.

Summary

The creator stops people on the street to ask about their dreams, noting that many people struggle to articulate them. He then announces his new book, "What's Your Story?", and instructs viewers to comment 'BOOK' to learn how to get a copy.

Structure

1Approaching a stylish person and asking about their dream.
2The person responds they have nightmares, not dreams.
3The creator explains his fascination with people's stories.
4

Original caption

Most people can’t tell you their dream anymore… 😳 I’ve noticed a common problem now. People don’t know how to get the life that they want, and that’s mainly because they aren’t able to tell their story in the right way. That’s why my new books is called What’s Your Story, and you can now preorder it! #simonsquibb #entrepreneur #business

More from @realsimonsquibb

Product placement

TikTok watermark on hoodie (appears, does not act, removing it does not change video).

Call to action

Comment 'BOOK' to get a copy.

On-screen text

I don't think he was ready for this... Excuse me, what's your dream? Do you have a dream? Nope? I have nightmares. Don't you just want to know what people's stories are? I think people are fascinating. people enough "What's your story?" So my new book is coming out soon. What's Your Story? to get a copy? by putting the word ‘BOOK’.

Transcript

Excuse me, what's your dream? Do you have a dream? Do I have a dream? Nope? Not at the moment. I have nightmares. Don't you just want to know what people's stories are? I think people are fascinating. people enough "What's your story?" So my new book is coming out soon. What's Your Story? to get a copy? by putting the word ‘BOOK’.