Excuse me.

@simonsquibb

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SoundTikTok sound · original sound - simonsquibb

Promoted product

What's Your Story?

Pre-order Simon Squibb

5 videos2 creators

Why it worked

The video uses a common street interview format to create intrigue and a sense of opportunity. The unexpected offer of funding and the subsequent introduction of the book as the solution to effectively pitch the dream creates a compelling narrative hook.

Summary

A man approaches a woman on the street, asking about her dreams. She reveals her dream is to build a hotel in Corfu, and he offers her the £100,000 needed, but asks her to pitch him properly using the storytelling techniques from his book, "What's Your Story?"

Structure

1Man approaches woman, asks about dreams
2Woman shares dream of building a hotel
3Man offers funding but requires a pitch
4Man introduces his book as a tool for storytelling

Original caption

I could’ve changed her life… 😕 My new book will help you tell your story and make your dream a reality. If you order now, you’ll be in for a chance to WIN lunch with me! Head to the link in my profile to get it! 🔗 #simonsquibb #dreams #business

More from @simonsquibb

Product placement

What's Your Story? (book): ACTS - it is presented as a tool to help people tell their story and achieve their dreams. Removing it would change the video's outcome. Simon Squibb (author): ACTS - he is the presenter and author of the book, and his personal brand is tied to the book's promotion. Removing him would change the video's outcome.

Call to action

Link in my profile to pre-order!

On-screen text

She missed out on £100,000... Link in my profile to pre-order!

Transcript

Excuse me. Do you have a dream? *laughs* I do actually. Okay, tell us. I'd like to build a hotel in Corfu. Let's do it. What's stopping you? Urm... gathering the funds. How much do you need? £100,000. I've got that money in my bank account. I can transfer it to you right now. Pitch to me, why it's such an important project. Give me the story. Well, I think it will improve people's lives. It will make a positive change in this world. You have something. You do. You have a special something, your storytelling could be better. Of course. I've written a book. What's Your Story? Link in my profile to pre-order! Okay. I'd like to give you a copy. And I'd like to meet you again, and for you to pitch properly to me because But I want to understand I want to feel something. And sometimes just telling people well, everyone kind of says that. I want to know how it's going to make a difference in your life. And why it's important to you. Why you're never going to stop until it's the most amazing, successful project ever. Yeah. See what I mean? So maybe we can meet up again? We can do next week. Alright. Nice to meet you too.