Excuse me.

The video uses a common street interview format to create intrigue and a sense of opportunity. The unexpected offer of funding and the subsequent introduction of the book as the solution to effectively pitch the dream creates a compelling narrative hook.

A man approaches a woman on the street, asking about her dreams. She reveals her dream is to build a hotel in Corfu, and he offers her the £100,000 needed, but asks her to pitch him properly using the storytelling techniques from his book, "What's Your Story?"