MY POPPI TYPE ON PAPER

@drinkpoppi

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Poppi

https://drinkpoppi.com/ ↗

Why it worked

The video leverages the popularity of a reality TV personality and a trending 'personality type' format to create a native, engaging brand integration that feels like entertainment rather than a traditional advertisement.

Summary

Mica, a Love Island contestant, answers a series of personality questions from cards branded with the Poppi logo. After answering, she reveals a flavor-specific description for the 'Strawberry Lemon' Poppi soda and takes a sip.

Structure

1Introduction to the personality quiz
2Answering questions about Love Island scenarios
3Revealing the Poppi flavor description
4Tasting the product
5Closing with a brand mention

Product placement

The creator is sitting at a table with five cans of Poppi soda in front of her and uses branded Poppi cards to read questions.

On-screen text

MY POPPI TYPE ON PAPER

Original caption

what’s Mica’s poppi type on paper you ask?! tune in to find out 😉🤭 @Love Island @Mica 🤍🤍🤍 #micaloveisland #loveislanduk #drinkpoppi #fyp #foryoupage

More from @drinkpoppi

Their other posts in the index, biggest breakout first.

Transcript

Hi, I'm Mica. Let's find out my poppi type on paper. Thank you. Someone calls you fake at the fire pit, your reaction? Your reaction? A, straight to the beach hut. B, immediate tears. C, pull them for a chat. Now. No, what I feel like. If someone has a problem with me, I'd actually like to know why. So I'd say C, pull them for a chat. Now. Your go to move for getting attention? A, poolside eyes. B, flirty, flat white. C, tactical strut. I feel like A, poolside eyes. I love a bit of eye contact. A bombshell pulls your partner for a chat, what now? A, balcony watching. B, trusting vibes. C, I'm interrupting that. A, balcony watching. Keep an eye on you. Is there a chance your head could turn? A, I'm a loyal babe. B, my head is a 360 swivel. C, I'm keeping my options open. Okay, I'm gonna say C, I'm keeping my options open. You know? And the last one. You've been caught moving mad, how do you respond? The deeply sorry speech. It is what it is. Deflect and project. Ooh, I think I have to own up to it. A, a deeply sorry speech and say I'm sorry. Strawberry lemon. I actually love this flavour. Guys, your strawberry lemon. You're sweet with a zingy twist. You play it cool and keep them guessing. Once you're in, you're all in. You're the Fan favourite who stays out the mess but always has the best chat. Guys, I love this description. Oh, my gosh. Okay, let's have a sip. Cheers. Catch me and strawberry lemon in the villa. Bye.