Why it worked
The video uses a visually appealing and satisfying ASMR-like action of restocking a fridge with a popular beverage. The clear branding and direct call to action in the caption, combined with relevant hashtags, drive engagement and product discovery.
Summary
The video shows a refrigerator stocked with Poppi Sour Apple soda cans. A hand reaches in and takes out several cans, showcasing the product. The caption and hashtags indicate it's a restock and promotes the newest flavor, directing viewers to a link in bio.
Structure
- 1Refrigerator stocked with Poppi cans
- 2Hand reaches in and takes cans
- 3Close-up of Poppi can details
- 4More cans being taken out
Product placement
Poppi Soda (Sour Apple flavor): ACTS - it is displayed in a refrigerator, and cans are taken out. Removing it would change what happens in the video.
Call to action
link in bio
On-screen text
poppi
SOUR APPLE
ZING
Soda's Back, but Better
5g Sugar