what's the biggest lie you've told to get out of a date?

@drinkpoppi

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Selling · Ecom Product

Poppi

https://likeshop.me/t/drinkpoppi ↗

Why it worked

The video leverages the high engagement of Love Island contestants by integrating the brand into a popular social game format, making the promotion feel like organic content rather than a traditional ad.

Summary

Contestants from Love Island participate in a 'Sip or Spill' game where they answer personal questions while holding branded paddles and drinking Poppi soda. The video serves as a promotional tie-in between the reality show and the beverage brand.

Structure

1Introduction to the Sip or Spill game
2Contestants answer questions about dating and love
3Participants choose to either sip their drink or spill a secret
4Final call to action to watch the show

Product placement

Poppi soda cans are prominently displayed in front of every participant throughout the video, and the game 'Sip or Spill' is directly tied to the product name.

Call to action

Catch me in the villa. Catch me in the Love Island villa. Bye.

On-screen text

what's the biggest lie you've told to get out of a date? what's your type on paper? would you ever steal someone's partner in the villa? do you think you're the heartbreaker or the one that gets heartbroken?

Original caption

these Casa icons reveal some juicy deets 😏 this… is sip or spill! enjoy 😉💞 @Love Island #loveislanduk #foryoupage #drinkpoppi #poppisoda #siporspill

More from @drinkpoppi

Their other posts in the index, biggest breakout first.

Transcript

what's the biggest lie you've told to get out of a date? I'm definitely sipping on that one. Gonna have to sip to this one. what's your type on paper? Um, I'd say type on paper is probably tall, dark and handsome. I always go for the funny cheeky boy. Out of the bunch for sure. My type on paper is tall, dark, handsome. Everyone says that, but in reality I've been with Gingers, Blondes. If I fancy you, I fancy you. would you ever steal someone's partner in the villa? I'm going to go for a sip on that one? Cannot reveal it. I guess you guys are just gonna have to tune in. I'm gonna sip to this one. Like, you'll have to wait and see. do you think you're the heartbreaker or the one that gets heartbroken? I have been told in the past I was a bit of a heartbreaker. Um, so yeah, I'm gonna say I'm a heartbreaker. I'll. I'll own that. I'll take a sip on this one. I'd say we'll spill that one. I'd say I probably am the one that gets heartbroken cause I fall quite fast. Spill. Always the heartbroken one. But I'm ready to be the heartbreaker. Catch me in the villa. Cheers. Catch me in the Love Island villa. Bye.