Loading video…
All breakouts
129Silent UGCDirect Question hookEcommerce
Hook
scream if you love poppi!
@drinkpoppi
901.4K followers · usually 6.1K views a post
Views
776.5K
Likes
512
Comments
40
Shares
79
Why it worked
The video leverages the high-energy atmosphere of a popular reality TV event to associate the brand with excitement and social status, using a simple call-to-action that encourages community participation.
Summary
A creator asks her audience to scream if they love Poppi soda, followed by a clip of a large crowd at a Love Island event cheering and confetti falling. The video highlights the brand's presence and popularity at a major cultural event.
Structure
- 1Creator addresses the camera
- 2Asks audience to scream for Poppi
- 3Cuts to a large crowd cheering
- 4Confetti falls at the event
Product placement
Poppi soda is mentioned in the on-screen text and the caption, and the video is tagged with the brand's official account.
On-screen text
scream if you love poppi! 😱💗🇬🇧
Original caption
to be honest, I don’t think we’ve stopped screaming!!! 😱🤭 @Love Island #loveislanduk #drinkpoppi #poppisoda #foryoupage #fyp
More from @drinkpoppi
Their other posts in the index, biggest breakout first.
