SIP OR SPILL WITH SEAN

@drinkpoppi

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Selling · Ecom Product

Poppi

https://drinkpoppi.com/ ↗

Why it worked

The video leverages the popularity of a reality TV personality and a familiar, engaging social media game format to integrate the product naturally without feeling like a traditional advertisement.

Summary

A reality TV contestant plays a game of 'Sip or Spill' while drinking Poppi soda to answer personal questions. The video uses the game format to build rapport and personality while keeping the product visible throughout.

Structure

1Introduction to the game
2Answering questions with sip or spill
3Sharing personal dating history
4Discussing flirting tactics
5Closing with a mention of the villa

Product placement

The creator has four cans of Poppi soda on the table and drinks from them throughout the video to indicate his answers.

Call to action

Catch me in the villa.

On-screen text

SIP OR SPILL WITH SEAN 😉 have you ever sent a risky text and instantly regretted it? do you think you're the heartbreaker or the one who gets heart broken? would you ever steal someone's partner in the villa? what's your go-to flirting move? what's your most shallow deal-breaker?

Original caption

sip or spill with Sean 😉 here are all the juicy deets 💞 @Fitzy @Love Island #loveislanduk #drinkpoppi #poppisoda #fyp

More from @drinkpoppi

Their other posts in the index, biggest breakout first.

Transcript

SIP OR SPILL WITH SEAN. Have you ever sent a risky text and instantly regretted it? That's going to be a sip, I'm afraid. Do you think you're the heartbreaker or the one who gets heart broken? That'd be a spill, I'd say. In my past, I would have been the one who gets heart broken, been cheated on, etc. But now I'm definitely the heartbreaker, because I get into kind of full situationships with people and I never commit, so they end up being heart broken. Would you ever steal someone's partner in the villa? That's a spill, obviously. I'm going to steal someone's partner. They're not going now, and if I see someone I like, I'm going to go for it. What's your go-to flirting move? That's a spill. My go-to flirting move on, say, DMs would be sliding in the DMs, saying, when we meeting? And they always reply, oh, you're very keen or forward. And I go, well, if you see something you like, you go for it. And then they go, okay, when we meeting? So. What's your most shallow deal-breaker? That'd be a sip. I am not revealing that, and hopefully I never will have to. Catch me in the villa.