Why this car is at an airplane exhibition

Every great car brand is known for one thing, except one. And that's its genius of it. Say Ferrari and you think speed. BMW the way it drives. Mercedes comfort. Volvo safety. Now, Rolls-Royce is for what? You can't say and that's the whole strategy. Rolls-Royce never places its cars next to other cars at exhibitions. They put it beside airplanes. And that's the whole trick. Because next, borrows its aura. But you're not Rolls-Royce. So here's how you use it. You're being compared to a photographer fights every other photographer on price. But call yourself a filmmaker and you're off that list. A soap fights every soap on the shelf. But call it a skin care bar and it's worth three times more. That's the whole move. You don't have to be the best in the room. You have to be in a different room.