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@drinkculturepop — 47x breakout selling Culture Pop Soda | Overshot

Locked — upgrade to Pro to open.Open on TikTokPro

46.6×Text-HeavyStory Open hookLifestyle

Hook

I always wondered what the rain would say...

@drinkculturepop

52.5K followers · usually 3.4K views a post

Views

100.8K

Likes

336

Comments

3

Shares

8

SoundTikTok sound · Aesthetic

Promoted product

Culture Pop Sodadrinkculturepop.com

If soda grew on trees, it’d be Culture Pop. Crafted with organic fruit juice, organic herbs and spices, and a live probiotic — Culture Pop tastes as real as its ingredients. Culture Pop is unlike any soda you’ve had before — no refined sugars, no sweeteners like stevia, monk fruit, or aspartame - just the real stuff.

Why it worked

The video uses a relatable, slightly absurd hook to grab attention before pivoting to a clear, text-based promotional message that is easy to read and digest quickly.

Summary

The video starts with a humorous clip of a keyboard being rained on, then transitions to a screen recording of a document being typed out to announce a sale for Culture Pop Soda. The text on screen promotes a 25% discount for Amazon Prime Day.

Structure

1Humorous visual of a keyboard in the rain
2Transition to a screen recording of a document
3Typing out the brand name and sale details

Original caption

PSA: shop our biggest sale of the year on Amazon for Prime Day through 6/26! 🥤❣️ #amazonprimeday #primeday #culturepopsoda #officetok #rainyday

More from @drinkculturepop

More breakout videos from this creator.

4Final reveal of the Prime Day discount

Product placement

Culture Pop Soda is mentioned as the brand having a sale.

Call to action

shop our biggest sale of the year on Amazon for Prime Day

On-screen text

I always wondered what the rain would say... JFHUIA ES 894 FLSU 667 SHOP CULTURE POP SODA 25% OFF FOR PRIME DAY OUR BIGGEST SALE OF THE YEAR!!!!!!

Transcript

I always wondered what the rain would say... JFHUIA ES 894 FLSU 667 SHOP CULTURE POP SODA 25% OFF FOR PRIME DAY OUR BIGGEST SALE OF THE YEAR!!!!!!

we can’t get this new @Noah Kahan 🎶 out of our heads 🥤 #drinkculturepop #cultu

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culture pop soda 🤝 Boston 🤝the Scot’s during the World Cup #boston #fifaworldc

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“summer Monday” & a Holiday week, aka remote work for all 👀🤭 #prank #officepra

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and we're just getting started🥤🫧❣️#founderstory #culturepopsoda #founder

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T-3 weeks till we’re all crying in Fenway together 🥹🍒🎤 @Noah Kahan #noahkahan

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comment ur fave line below 🤣🫪 #culturepopsoda #officetok #myboss #marketingtea

@drinkculturepop

a lovely voicemail from our founder 🫶🥤 #culturepopsoda #officetok #voicemail #

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the way he was so excited at the end 🤣😭 #girlgrip #marketinggirlies #officetok

192.0Kviews·@drinkculturepop

for everyone who was wondering what Tom’s reaction was 👀 so have you tried Cult

122.7Kviews·@drinkculturepop

I’m an astronaut, you’re the moon @Noah Kahan ❣️🐞🌙 #culturepopsoda #fenway #no

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the social team needs your help! #womensupportingwomen #culturepopsoda #officeto

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Run, don’t walk to the Culture Pop x @Noah Kahan pop-up @ The Verb Hotel! 🫶🥤🍒

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