the voicemail we got from our boss today

@drinkculturepop

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SoundTikTok sound · Sakura-lined street

Promoted product

Culture Pop Sodadrinkculturepop.com

If soda grew on trees, it’d be Culture Pop. Crafted with organic fruit juice, organic herbs and spices, and a live probiotic — Culture Pop tastes as real as its ingredients. Culture Pop is unlike any soda you’ve had before — no refined sugars, no sweeteners like stevia, monk fruit, or aspartame - just the real stuff.

25 videos

Why it worked

The video uses a relatable 'voicemail from the boss' scenario to deliver marketing advice in an engaging and humorous way, making the product's unique selling points memorable and shareable.

Summary

Two women react to a voicemail from their boss, who is encouraging them to highlight the unique aspects of their product, Culture Pop Soda, particularly its use of fruit juice and lack of artificial sweeteners. They discuss how to creatively communicate these differences to their audience.

Structure

1Introduction to the boss's voicemail
2Praise for the team's work
3

Original caption

a lovely voicemail from our founder 🫶🥤 #culturepopsoda #officetok #voicemail #marketinggirlies

More from @drinkculturepop

Product placement

Culture Pop Soda (ACTS - it is consumed and discussed as a beverage, its taste and ingredients are highlighted. Removing it would change the video's focus. It appears on screen and is held by the creators.)

On-screen text

the voicemail we got from our boss today

Transcript

Hey Haley, it's Tom. I hope this isn't annoying. You guys are doing an awesome job. I love all the content. Just like one thing, I still feel like we don't tell people enough how different the product is. And we use fruit juice, we don't use these sweeteners. I think that's the biggest thing that we need to tell people. And when people figure out they love Culture Pop. And I know it's hard, like you gotta figure out how to do that. But anyway, if you can figure out creatively ways to talk about how we're different, that'd be awesome. Anyway, I don't mean to be annoying, I'm sorry, and I love what you guys are doing.