Here's why I started another beverage brand 20 years after starting my first one.

@drinkculturepop

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SoundTikTok sound · original sound - amy_rantsto

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Culture Pop Sodadrinkculturepop.com

If soda grew on trees, it’d be Culture Pop. Crafted with organic fruit juice, organic herbs and spices, and a live probiotic — Culture Pop tastes as real as its ingredients. Culture Pop is unlike any soda you’ve had before — no refined sugars, no sweeteners like stevia, monk fruit, or aspartame - just the real stuff.

25 videos

Why it worked

The video succeeds by leveraging the founder's established credibility from a previous successful brand, creating a compelling 'why' story that connects the product to a genuine market need for healthier alternatives.

Summary

The founder of Culture Pop Soda explains his motivation for creating a new, gut-healthy beverage brand after his previous success with Nantucket Nectars. He highlights the use of simple, natural ingredients and probiotics, showcasing various flavors and use cases for the soda.

Structure

1Founder introduces himself and his history in the beverage industry
2Identifies a gap in the market for healthy, simple soda
3

Original caption

and we're just getting started🥤🫧❣️#founderstory #culturepopsoda #founder

More from @drinkculturepop

Product placement

The founder is shown drinking, holding, and showcasing various cans of Culture Pop Soda throughout the video, including shots of the manufacturing process and promotional events.

Call to action

If you haven't tried Culture Pop already... what are you waiting for? Follow the Culture Pop story with us.

On-screen text

Here's why I started another beverage brand 20 years after starting my first one. I'm Tom, founder of Culture Pop Soda. You might remember me from co-founding Nantucket Nectars back in the 90s. Since Nantucket Nectars, I've spent the last decade researching and investing in food and beverage companies. But I couldn't ignore the gap in the industry any longer. There wasn't a soda on the shelf that was made with simple, honest ingredients. Made without refined sugars or sweeteners or stevia or artificial sweeteners that also taste good. And was actually good for your gut. Soda was originally created to be a health tonic made with fruit juice, herbs, and spices. So I decided to try to bring soda back to its roots. I started creating flavors in my kitchen with fruit juices and spices. And in my pantry... Culture Pop Soda was born. Each flavor of Culture Pop is thoughtfully crafted flavors like Orange Mango and Lime that has a hint of chili powder Ginger Lemon and Turmeric Strawberry Rhubarb with a touch of cardamom and Black Cherry which also has some cacao in it. Culture Pop is made with real organic fruit juice, herbs, and spices and a live probiotic. A strain that is clinically studied to improve digestion. Finally, there's a soda you can actually feel good about. One you can enjoy multiple times a day if you want. It's refreshing after a workout, it's great with a mocktail and it actually supports your gut. If you haven't tried Culture Pop already... what are you waiting for? Follow the Culture Pop story with us.

Transcript

Here's why I started another beverage brand 20 years after starting my first one. I'm Tom, founder of Culture Pop Soda. You might remember me from co-founding Nantucket Nectars back in the 90s. Since Nantucket Nectars, I've spent the last decade researching and investing in food and beverage companies. But I couldn't ignore the gap in the industry any longer. There wasn't a soda on the shelf that was made with simple, honest ingredients. Made without refined sugars or sweeteners or stevia or artificial sweeteners that also taste good. And was actually good for your gut. Soda was originally created to be a health tonic made with fruit juice, herbs, and spices. So I decided to try to bring soda back to its roots. I started creating flavors in my kitchen with fruit juices and spices. And in my pantry... Culture Pop Soda was born. Each flavor of Culture Pop is thoughtfully crafted flavors like Orange Mango and Lime that has a hint of chili powder, Ginger Lemon and Turmeric, Strawberry Rhubarb with a touch of cardamom and Black Cherry which also has some cacao in it. Culture Pop is made with real organic fruit juice, herbs, and spices and a live probiotic. A strain that is clinically studied to improve digestion. Finally, there's a soda you can actually feel good about. One you can enjoy multiple times a day if you want. It's refreshing after a workout, it's great with a mocktail and it actually supports your gut. If you haven't tried Culture Pop already... what are you waiting for? Follow the Culture Pop story with us.