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All breakouts
Culture Pop Sodaseen in 20 videos →https://drinkculturepop.com/pages/soda-stand#rewards ↗
150Silent UGCOther hook
Hook
Boston is getting ready for a Noah Kahan summer
@drinkculturepop
50.8K followers · usually 2.1K views a post
Views
314.7K
Likes
15.5K
Comments
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Shares
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Selling · Ecom Product
Why it worked
The video leverages local pride and a popular musician's fanbase to create a 'behind-the-scenes' look at a high-visibility marketing campaign, making the brand feel culturally relevant and exciting.
Summary
A time-lapse video shows workers installing a large billboard in Boston featuring a collaboration between Noah Kahan and Culture Pop Soda. The video concludes with a close-up shot of the limited edition soda can.
Structure
- 1Workers arrive at the billboard site
- 2Time-lapse of the billboard being applied
- 3The full billboard is revealed
- 4Close-up of the product
Product placement
The video is a dedicated showcase of a billboard advertisement for a limited edition Culture Pop Soda collaboration with Noah Kahan.
On-screen text
Boston is getting ready for a Noah Kahan summer
Original caption
T-3 weeks till we’re all crying in Fenway together 🥹🍒🎤 @Noah Kahan #noahkahan #culturepopsoda #boston #fenwaypark #billboard
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