A lot of people say that fall is like a Noah Kahan season.

@drinkculturepop

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SoundTikTok sound · original sound - drinkculturepop

Promoted product

Culture Pop Sodadrinkculturepop.com

If soda grew on trees, it’d be Culture Pop. Crafted with organic fruit juice, organic herbs and spices, and a live probiotic — Culture Pop tastes as real as its ingredients. Culture Pop is unlike any soda you’ve had before — no refined sugars, no sweeteners like stevia, monk fruit, or aspartame - just the real stuff.

25 videos

Why it worked

The video leverages the popularity of a well-known musician in a casual, authentic setting, making the brand promotion feel like a fun, organic moment rather than a scripted advertisement.

Summary

Noah Kahan and the founder of Culture Pop Soda sit in the woods and improvise a song about the benefits of the soda. The video highlights the brand's flavor and health benefits through a humorous, musical interaction.

Structure

1Introduction of the fall/Noah Kahan theme
2Discussion of soda flavors
3Improvising a song about the soda

Original caption

we can’t get this new @Noah Kahan 🎶 out of our heads 🥤 #drinkculturepop #culturepopsoda #noahkahan #healthysoda

More from @drinkculturepop

Product placement

Culture Pop Soda is held by the founder throughout the video and is the subject of the improvised song.

On-screen text

NOAH KAHAN musician 🎶 TOM FIRST founder of Culture Pop Soda 🥤 not a musician

Transcript

A lot of people say that fall is like a Noah Kahan season. You know, it is black cherry season for us and it's ginger lemon tastes good that time of year. All right, what if we did like a song that was like fizzy, juicy, tardy, fruity? It sounds awesome like it's such a good idea. I wonder if we do something totally completely different though. The lack of confidence of what you're saying was so funny to me. You like went way quieter. Check it out, Tom. I'm proud of all the soda that I've had. Most of it makes my intestines feel real bad. Culture Pop black cherry is the only thing that helps. It's got real flavor and it preserves my general health. Those other brands they make it all taste way too sweet. One of these days they're going to amputate my feet. That's why I drink Culture Pop because it's good and good for you. You all do something that those other brands don't do. Whoa. Yeah, that's bars. That's right off the cuff. Off the dome.