A lot of people say that fall is like a Noah Kahan season.

@drinkculturepop

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Culture Pop Sodaseen in 20 videos →https://drinkculturepop.com/pages/soda-stand#rewards ↗

Why it worked

The video leverages the popularity of a well-known musician in a casual, authentic setting, making the brand promotion feel like a fun, organic moment rather than a scripted advertisement.

Summary

Noah Kahan and the founder of Culture Pop Soda sit in the woods and improvise a song about the benefits of the soda. The video highlights the brand's flavor and health benefits through a humorous, musical interaction.

Structure

1Introduction of the fall/Noah Kahan theme
2Discussion of soda flavors
3Improvising a song about the soda
4Performing the song
5Closing banter

Product placement

Culture Pop Soda is held by the founder throughout the video and is the subject of the improvised song.

On-screen text

Original caption

we can’t get this new @Noah Kahan 🎶 out of our heads 🥤 #drinkculturepop #culturepopsoda #noahkahan #healthysoda

More from @drinkculturepop

Their other posts in the index, biggest breakout first.

NOAH KAHAN musician 🎶 TOM FIRST founder of Culture Pop Soda 🥤 not a musician

Transcript

A lot of people say that fall is like a Noah Kahan season. You know, it is black cherry season for us and it's ginger lemon tastes good that time of year. All right, what if we did like a song that was like fizzy, juicy, tardy, fruity? It sounds awesome like it's such a good idea. I wonder if we do something totally completely different though. The lack of confidence of what you're saying was so funny to me. You like went way quieter. Check it out, Tom. I'm proud of all the soda that I've had. Most of it makes my intestines feel real bad. Culture Pop black cherry is the only thing that helps. It's got real flavor and it preserves my general health. Those other brands they make it all taste way too sweet. One of these days they're going to amputate my feet. That's why I drink Culture Pop because it's good and good for you. You all do something that those other brands don't do. Whoa. Yeah, that's bars. That's right off the cuff. Off the dome.