The video offers a counter-intuitive but practical piece of advice for entrepreneurs seeking funding, presented in a concise and engaging manner with clear on-screen text.
Summary
The speaker advises that when seeking investment, it's more effective to ask for advice rather than directly asking for money. By making investors feel useful and excited about your idea, they are more likely to provide financial backing.
Structure
1Ask for advice, not money
2Investors want to feel useful
3Excitement about the idea leads to funding
4Make them feel useful, even if they aren't
On-screen text
NEVER ask an investor
for money! 🤷
If you ask for money...
you'll get advice.
If you ask for advice,
you'll get money.
a lesson I want
you guys to always
think about
when you're pitching
in the future.
to raise money is
pitch to someone
that is excited about your...
idea.
person.
Investors
don't want to feel
just like money.
They want to feel like
they can be useful.
think they're
going to be useful,
even if they're not.
Transcript
If you ask for money, you'll get advice. If you ask for advice, you'll get money. This is a lesson I want you guys to always think about when you're pitching in the future. The best way to raise money is pitch to someone that is excited about your... idea. person. Investors don't want to feel just like money. They want to feel like they can be useful. think they're going to be useful, even if they're not.
Original caption
Why investors keep saying NO… 😬 I've backed more than 80 companies and the founders who got my cash never asked for cash, they asked what I thought. Make an investor feel useful instead of just rich and they'll want to be part of what you're building. #simonsquibb #marketing #vc