#Ad Morning!

@connorpatrick12

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SoundTikTok sound · original sound - connorpatrick12

Promoted product

Oral-B iO Series 2

The iO is Oral-B’s best technology: Clinically Proven 400% More Plaque Removal Along Gumline versus a regular manual toothbrush.

2 videos2 creators

Why it worked

The video effectively integrates a product promotion into a relatable "day in the life" or "morning routine" format, leveraging the creator's professional background (CRNA) to lend credibility to the health-related product. The soft sell approach, focusing on personal experience and benefits rather than a hard pitch, makes the promotion feel more authentic and less intrusive.

Summary

A CRNA shares their morning routine, highlighting the importance of oral health and their switch to the Oral-B iO Series 2 electric toothbrush for a deeper clean. The video also briefly mentions Walmart as a place to purchase the product and ends with a playful sign-off involving "Yeti".

Structure

1Waking up and starting the morning routine
2Discussing the importance of oral health
3Introducing the Oral-B iO Series 2

Original caption

#Ad As a CRNA, I know the little habits we do every day add up. I’ve switched to the Oral-B iO Series 2 for a deeper clean. Available at @Walmart #onlyiO #electrictoothbrush

More from @connorpatrick12

Product placement

Oral-B iO Series 2 (ACTS - used for brushing teeth, described as giving a deeper clean than a manual toothbrush, removing it would change the video's demonstration of a morning routine and oral hygiene; its availability at Walmart is also mentioned). Walmart (APPEARS - mentioned as a place where the Oral-B iO Series 2 is available, removing it would not change what happens in the video). Yeti (APPEARS - mentioned in the phrase "buy Yeti bye Maisie", but not demonstrated or used in the video; removing it would not change what happens in the video).

Call to action

Available at @Walmart

On-screen text

#Ad Morning! As a CRNA I spent all day talking about health Morning routine as a CRNA but one thing I realized I was neglecting was my oral health brushing your teeth every day is crucial so I'm making the switch to the Oral-B iO Series 2 now available at Walmart I never really thought about whether I was brushing my teeth as effectively as I could be and that's one reason I decided to upgrade it gives a deeper clean than a manual toothbrush while still being gentle on your gums it's one of those simple changes that can make a big difference in your daily routine buy Yeti bye Maisie

Transcript

As a CRNA, I know the little habits we do every day add up. I’ve switched to the Oral-B iO Series 2 for a deeper clean. Available at @Walmart #onlyiO #electrictoothbrush