#Ad Morning!

@connorpatrick12

2.6M followers · usually 635.1K views a post

Views

4.2M

Likes

16.6K

Comments

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615

Promoted product

Oral-B iO Series 2

The iO is Oral-B’s best technology: Clinically Proven 400% More Plaque Removal Along Gumline versus a regular manual toothbrush.

Why it worked

The video effectively integrates a product promotion into a relatable "day in the life" or "morning routine" format, leveraging the creator's professional background (CRNA) to lend credibility to the health-related product. The soft sell approach, focusing on personal experience and benefits rather than a hard pitch, makes the promotion feel more authentic and less intrusive.

Summary

A CRNA shares their morning routine, highlighting the importance of oral health and their switch to the Oral-B iO Series 2 electric toothbrush for a deeper clean. The video also briefly mentions Walmart as a place to purchase the product and ends with a playful sign-off involving "Yeti".

Free account

Transcript, structure and on-screen text

5 beats, a 31-word transcript and 24 lines of on-screen text — the parts you need to write your own version.

Original caption

#Ad As a CRNA, I know the little habits we do every day add up. I’ve switched to the Oral-B iO Series 2 for a deeper clean. Available at @Walmart #onlyiO #electrictoothbrush