#elfPartner what the helf? you guys heard it here first

@connorpatrick12

2.6M followers · usually 638.7K views a post

Views

2.0M

Likes

7.2K

Comments

75

Shares

238

SoundTikTok sound · original sound - connorpatrick12

Promoted product

e.l.f. Hair

Discover e.l.f.'s haircare collection — clean, affordable formulas crafted for straight, wavy, curly, and coily hair. Shop now.

3 videos2 creators

Why it worked

The video effectively blends a relatable "day in the life" scenario of a healthcare professional with a product demonstration, making the promotion feel authentic and aspirational. The creator's personal connection to needing hair help after work adds a layer of credibility.

Summary

A registered nurse anesthetist demonstrates the new e.l.f. Haircare line, showcasing its products and their benefits for post-work hair care. He highlights the comprehensive nature of the collection and its affordability.

Structure

1Introduction and announcement of e.l.f. Haircare
2Demonstration of various products in the line
3Personal testimonial about hair needs after long shifts
4

Original caption

@elfhaircare IS OFFICIALLY HERE!! 🎉✨ After a full day in the OR wearing a surgical cap, my hair always needs a reset. I've been trying the brand-new e.l.f. Hair collection, and safe to say my post-shift routine just got a major upgrade. #elfPartner 🏃‍♀️ Run to their TikTok Shop to shop the NEW e.l.f. Hair collection and snag exclusive launch bundles while they're available. #elfHair

More from @connorpatrick12

Product placement

e.l.f. Hair (ACTS - hair care products are demonstrated and used by the creator, who explains their benefits. Removing the products would change what happens in the video.)

Call to action

Run to their TikTok Shop to shop the NEW e.l.f. Hair collection and snag exclusive launch bundles while they're available.

On-screen text

#elfPartner what the helf? you guys heard it here first elf has hair now. elf just launched an entire haircare line they've got shampoo, conditioner, anti-frizz spray, styling cream, styling wand, and treatment oil. as someone who spends long days in the operating room wearing a surgical cap, my hair usually needs all the help it can get the product i'm most excited about is the Gloss Mode Treatment Oil it helps reduce frizz, adds shine, softens hair, and even provides heat protection up to 450 degrees honestly i'm impressed by how complete this lineup is especially at these price points if you're looking to upgrade your hair routine check out the new elf hair collection and snag some amazing bundles on their TikTok shop

Transcript

what the helf? you guys heard it here first elf has hair now. elf just launched an entire haircare line they've got shampoo, conditioner, anti-frizz spray, styling cream, styling wand, and treatment oil. as someone who spends long days in the operating room wearing a surgical cap, my hair usually needs all the help it can get the product i'm most excited about is the Gloss Mode Treatment Oil it helps reduce frizz, adds shine, softens hair, and even provides heat protection up to 450 degrees honestly i'm impressed by how complete this lineup is especially at these price points if you're looking to upgrade your hair routine check out the new elf hair collection and snag some amazing bundles on their TikTok shop