#elfPartner what the helf? you guys heard it here first

@connorpatrick12

2.6M followers · usually 635.1K views a post

Views

2.0M

Likes

7.2K

Comments

75

Shares

238

Promoted product

e.l.f. Hair

Discover e.l.f.'s haircare collection — clean, affordable formulas crafted for straight, wavy, curly, and coily hair. Shop now.

Why it worked

The video effectively blends a relatable "day in the life" scenario of a healthcare professional with a product demonstration, making the promotion feel authentic and aspirational. The creator's personal connection to needing hair help after work adds a layer of credibility.

Summary

A registered nurse anesthetist demonstrates the new e.l.f. Haircare line, showcasing its products and their benefits for post-work hair care. He highlights the comprehensive nature of the collection and its affordability.

Free account

Transcript, structure and on-screen text

6 beats, a 124-word transcript and 24 lines of on-screen text — the parts you need to write your own version.

Create a free account to see the full breakdown

Original caption

@elfhaircare IS OFFICIALLY HERE!! 🎉✨ After a full day in the OR wearing a surgical cap, my hair always needs a reset. I've been trying the brand-new e.l.f. Hair collection, and safe to say my post-shift routine just got a major upgrade. #elfPartner 🏃‍♀️ Run to their TikTok Shop to shop the NEW e.l.f. Hair collection and snag exclusive launch bundles while they're available. #elfHair