girl grip

The video likely performed well due to its aesthetic appeal and the use of a trending phrase ('girl grip') combined with visually appealing products, creating a relatable and aspirational lifestyle moment for the target audience.

The video showcases a collection of beauty products, including a spray, lip gloss, and foundation, presented as essential items for a "girl grip." The creator's handle and bio link indicate these products are from Tower 28 Beauty.

Tower 28 Beauty Swipe Serum (Acts): The video shows the product being held and implies it is part of a "girl grip" routine. Removing it would change the visual focus of the products being presented. Tower 28 Beauty (Appears): The creator's handle and name are visible, and the bio link leads to a Tower 28 Beauty product on Sephora. Removing these would not change the core content of the video but would remove attribution.