New York we have arrived...

The interactive nature of the billboard, allowing people to physically engage with the product by pressing a button and receiving a spray, created a novel and memorable experience that likely drove curiosity and social sharing.

Tower 28 has launched an interactive billboard in downtown New York City that sprays their SOS Daily Rescue Facial Spray. The billboard encourages passersby to press a button to receive a spritz of the product, promoting its use for skin rescue after workouts.