New York we have arrived...

@tower28beauty

418.9K followers · usually 6.5K views a post

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66.5K

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3.6K

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SoundTikTok sound · original sound - jesperhalle

Promoted product

Tower 28 SOS Spray

High performance beauty products made with non-irritating ingredients designed for sensitive skin. Starting at $12. Clean, vegan, cruelty free, dermatologist tested, allergy tested. Shop clean makeup and skincare products exclusively at tower28beauty.com

3 videos

Why it worked

The interactive nature of the billboard, allowing people to physically engage with the product by pressing a button and receiving a spray, created a novel and memorable experience that likely drove curiosity and social sharing.

Summary

Tower 28 has launched an interactive billboard in downtown New York City that sprays their SOS Daily Rescue Facial Spray. The billboard encourages passersby to press a button to receive a spritz of the product, promoting its use for skin rescue after workouts.

Structure

1Announcing arrival in NYC with interactive billboard
2Explaining the billboard's function: spraying hypochlorous acid
3Showing people interacting with the billboard

Original caption

Tower 28 is here NYC! 🍎 Come check out our SOS spraying billboard (we can’t wait to see you) 🆘 #tower28 #tower28beauty #billboard #nyc

More from @tower28beauty

Product placement

Tower 28 (ACTS - it is the brand of the billboard and the product being sprayed, its interface is operated by pressing the button, and its result is sprayed onto people. Removing it would change what happens in the video) Q Pearl (APPEARS - it is a logo on the bottom of the billboard, not operated and does not affect the video's outcome. Removing it would not change what happens in the video) Sephora (APPEARS - it is mentioned as a place where the product is available, not operated and does not affect the video's outcome. Removing it would not change what happens in the video)

On-screen text

New York we have arrived... PRESS HERE Live in downtown NYC at 389 Canal St. Sweat happens. Breakouts don't have to. Try our first (ever) hypochlorous acid spraying billboard 🤪 SOS (Save. Our. Skin.) AVAILABLE AT SEPHORA We can't wait to see you after your city workouts & runs