Sending Zach from Love Island a care package with all his favorite goodies

@tower28beauty

418.9K followers · usually 6.5K views a post

Views

78.5K

Likes

4.7K

Comments

81

Shares

65

SoundTikTok sound · original sound - mxwzy

Promoted product

Tower 28

High performance beauty products made with non-irritating ingredients designed for sensitive skin. Starting at $12. Clean, vegan, cruelty free, dermatologist tested, allergy tested. Shop clean makeup and skincare products exclusively at tower28beauty.com

4 videos3 creators

Why it worked

The video leverages the popularity of Love Island and a specific contestant, Zach, to create a relatable and engaging unboxing experience. The inclusion of fan-favorite elements like 'One Direction' adds to the appeal.

Summary

The video shows a person packing a gift box with Tower 28 beauty products and photos of Zach from Love Island and the band One Direction. The caption indicates it's a care package for Zach.

Structure

1Opening a Tower 28 branded box
2Lining the box with decorative paper
3Placing Tower 28 products inside
4

Original caption

hand crafted pr box EXCLUSIVELY for Zach! Tag him below 🤭 #LoveIsland #brinity #loveislandusa #villa #tower28

More from @tower28beauty

Product placement

Tower 28: ACTS - its products are shown being packed into a gift box. Removing it would change what happens in the video. VEVO: APPEARS - logo on a One Direction photo. Removing it would not change what happens in the video.