which drink are you sipping? 🍸

@tower28beauty

418.9K followers · usually 6.5K views a post

Views

512.4K

Likes

967

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106

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35

SoundTikTok sound · original sound - the.house.cache

Promoted product

Tower 28

High performance beauty products made with non-irritating ingredients designed for sensitive skin. Starting at $12. Clean, vegan, cruelty free, dermatologist tested, allergy tested. Shop clean makeup and skincare products exclusively at tower28beauty.com

4 videos3 creators

Why it worked

The video uses a creative and visually appealing "drink" metaphor to showcase makeup products, making it engaging and shareable. The clear categorization of products by intended look also helps viewers connect with the content.

Summary

The video presents three different sets of Tower 28 beauty products, each arranged in a martini glass, as if they were drinks. The on-screen text prompts viewers to choose which "drink" they are sipping, categorizing them as "full face glam," "SOS skin bath," and "lippie paradise."

Structure

1Introduction of the "drinks" (makeup sets)
2Showcasing "full face glam" products
3Showcasing "SOS skin bath" products

Original caption

All three please! 🫣🍸 #tower28 #tower28beauty #lippies #skincare #fullglam

More from @tower28beauty

Product placement

Tower 28 (ACTS - brand name visible on multiple makeup products, including foundation, lip gloss, lip liner, and a spray bottle. The products are presented as choices for different makeup looks, implying they are used to create these looks. Removing the brand name would make it unclear which products are being showcased.)