Our cemetery business brings in $6M/year

@cnbcmakeit

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Lincoln Memorial Group

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Why it worked

The video succeeds by pairing a high-shock-value hook (a $6M cemetery business) with a transparent, educational breakdown of a niche industry, satisfying viewer curiosity about unconventional business models.

Summary

The owners of Lincoln Memorial Group explain how their cemetery business generates over $6 million in annual revenue by selling four core products. They discuss their reinvestment strategy and the high operational costs associated with maintaining their grounds.

Structure

1Introduction to the $6M cemetery business
2Breakdown of the four core revenue streams
3Financial overview of revenue and net income
4Explanation of the reinvestment and operational philosophy
5Highlighting the importance of grounds maintenance as a brand asset

Product placement

The video is a feature on Lincoln Memorial Group, detailing their business model and operations.

Call to action

More on what it’s like running a #cemetery #business at the link in bio.

Original caption

Shayda Frost was a film producer and her husband, Tim Amoui, worked in PR in LA. But when Frost’s father died unexpectedly, the couple flew to her hometown of Atlanta, quit their jobs, and took over the family business: cemeteries. Frost and Amoui are now the owners of Lincoln Memorial Group, which operates four working cemeteries Georgia’s capital. In 2025, the business brought in over $6 million in revenue. More on what it’s like running a #cemetery #business at the link in bio.

More from @cnbcmakeit

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On-screen text

Our cemetery business brings in $6M/year Burial plot $3,000 - $10,000 Burial vault $1,795 Internment $1,995 Memorials $2,130 - $11,300 Lincoln Memorial Group brought in about $6.3 million in revenue in 2025 The business's net income for 2025 was about $1.7 million Raymond Burr COO Shayda Frost & Tim Amoui Owners, Lincoln Memorial Group Frost and Amoui currently have 30 full-time employees

Transcript

Our cemetery business brings in over $6 million a year. So we make money selling four items. First item is a burial plot. We sell burial vaults, which is an outer burial container that goes in the ground. We sell professional services, which is otherwise known as opening and closing of a grave site, or opening a mausoleum crypt, and then a memorial or what others know as a headstone. Lincoln Memorial Group brought in about $6.3 million in revenue in 2025. The business's net income for 2025 was about $1.7 million. We're still putting in every single dollar of profit back into this business, and our goal is very much almost thinking like a nonprofit in values, where we want to reinvest back into these spaces to improve them, and then as they become better businesses, we can look to potentially taper off that profit and return it back. The biggest expense of running the business is the salaries, followed by that is the spending that we do on the grounds. That is a very, very large amount of money that is invested every single year to make sure that the grounds look perfect. That is what we're judged on. That is our number one brand asset. We have rooms and rooms of file cabinets. There's hundreds of thousands of records because there's hundreds of thousands of people that are buried within our cemeteries.