This father-daughter duo brought in $428K last year making fidget toys.

@cnbcmakeit

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Selling · Ecom Product

Victoria Essie Studio

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Why it worked

The video succeeds by combining a high-revenue hook with a satisfying, behind-the-scenes look at a niche manufacturing process, which builds trust and curiosity about the product.

Summary

A father-daughter duo explains how they built a successful business manufacturing and selling custom 3D-printed fidget toys from their home. They detail their production process, including the use of multi-nozzle printers and the assembly of various fidget designs.

Structure

1Introduction of the business and the $428K revenue figure
2Explanation of the product's tactile mechanical design
3Tour of the home print room and 3D printing technology
4Overview of the design, printing, and assembly workflow
5Discussion of product pricing and the high volume of orders
6Insight into the long hours required to run the business

Product placement

The video showcases the Victoria Essie Studio fidget toys throughout, highlighting the production process and the final products.

Original caption

Victoria Baumann, 32, and Charlie Moreton, 51, are the father-daughter duo behind Victoria Essie Studio that produces #fidgettoys and other knickknacks out of their homes in North Carolina. See how the duo built their #business into what it is today at the link in bio.

More from @cnbcmakeit

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Call to action

See how the duo built their business into what it is today at the link in bio.

On-screen text

This father-daughter duo brought in $428K last year making fidget toys. 428K last year making fidget toys self-stimming toy. It has the same type of mechanical component as a mechanical keyboard, a really nice tactile feel and click. So the part of the business that I run out of my home is where everything starts. This is our print room. This is where everything is printed and made. They're large scale, but they have seven nozzles in them, so we can do seven colors without any waste. Got our UV printer here that we like to use for some of our fidgets, it's like our paint palette, that's how we get the colors on our paint palette here. We have different designers that we pay commercial licenses for. We also make our own designs. Paint colors that are finished. And when we decide on what design we want to print, we'll do a test print. Once we're happy with that, we'll print a whole what we call a sheet of them. Then we start assembling them. We average about 1,500 orders a month. The standard-sized fidgets range in price from $5 to $30 1,500 orders a month. The life-sized fidgets cost between $100 to $125 like 25 of one piece onto one build plate, and that can take 17 hours. That's one of our shortest print times. Some of them that we do that are more complex that use a shading and different things like that, we'll take 3 or 4 days, but the assembly process is rather straightforward and quick. We can get 100 of them done in probably 45 minutes to an hour. The amount of hours that we put into the business is kind of a sliding scale for me. So I'd say anywhere between 14 and 15 hours a day.

Transcript

This father-daughter duo brought in $428K last year making fidget toys. So a fidget clicker is just a self-stimming toy. It has the same type of mechanical component as a mechanical keyboard, so it has that really nice tactile feel and click. So the part of the business that I run out of my home is where everything starts. Well, this is our print room. This is where everything is printed and made. They're large scale, but they have seven nozzles in them, so we can do seven colors without any waste. Got our UV printer here that we like to use for some of our fidgets, it's like our paint palette, that's how we get the colors on our paint palette here. We have different designers that we pay commercial licenses for. We also make our own designs. Paint colors that are finished. And when we decide on what design we want to print, we'll do a test print. Once we're happy with that, we'll print a whole what we call a sheet of them. Then we start assembling them. We average about 1,500 orders a month. The standard-sized fidgets range in price from $5 to $30. The life-sized fidgets cost between $100 to $125. That's one of our shortest print times. Some of them that we do that are more complex or have a lot of different colors that use a shading and different things like that, we'll take 3 or 4 days. But the assembly process is rather straightforward and quick. We can get 100 of them done in probably 45 minutes to an hour. The amount of hours that we put into the business is kind of a sliding scale for me. So I'd say anywhere between 14 and 15 hours a day.