Loading video…
All breakouts
3.1Talking HeadProblem Callout hookLifestyle
Hook
I really need to start saving money.
@paper_republic
116.6K followers · usually 15.5K views a post
Views
47.6K
Likes
4.8K
Comments
95
Shares
172
Promoted product
Why it worked
The video subtly promotes a store by showing a relatable scenario of needing to save money while also showcasing desirable products, encouraging viewers to visit the store.
Summary
Two people visit a store called "Paper Republic" to buy journals. They purchase several items and leave with shopping bags.
Structure
- 1Discussing the need to save money
- 2Entering the Paper Republic store
- 3Browsing and selecting journals
- 4Making a purchase
- 5Leaving the store with purchases
Product placement
paper republic: APPEARS - a store name and logo visible on the building and on shopping bags. Removing it would not change what happens in the video.
la maison: APPEARS - a store name visible on the building. Removing it would not change what happens in the video.
On-screen text
I really need to start saving money.
Yeah, we need to lock in.
Original caption
we tried #paperrepublic #vienna #lamaisonbypaperrepublic #leatherjournal
More from @paper_republic
More breakout videos from this creator.
