If Black people say some sh*t twice, that means it's that much more serious.

@donttellcomedy

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SoundTikTok sound · original sound - donttellcomedy

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Dr. Squatch

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Why it worked

The video uses a high-engagement stand-up comedy clip to capture attention, while the brand logo is placed naturally in the background, creating a non-intrusive, native brand association.

Summary

A stand-up comedian performs a bit about the nuances of Black slang and how it differs from white slang. The video features a prominent Dr. Squatch logo in the background throughout the performance.

Structure

1Introduction to the concept of repeating words for emphasis
2Examples of slang for danger and weather
3Transition to the comedian's observation on white slang
4Humorous examples of 'white' slang alternatives

Original caption

"Black Slang” 🎤: Clayton English (IG: claytonenglish) Your soap is a joke! Upgrade your personal care with @Dr. Squatch #donttellcomedy #standup #comedy #jokes #slang

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Product placement

Dr. Squatch logo is visible on a tool chest behind the comedian throughout the entire video.

On-screen text

IF BLACK PEOPLE SAY SOME SH*T TWICE, THAT MEANS IT'S THAT MUCH MORE SERIOUS. HEY, DON'T GO DOWN TO THE SOUTH SIDE. FOR REAL FOR REAL. THAT OTHER 'FOR REAL' MEANS DEATH. DON'T GO DOWN THERE. IF WE DOUBLIN' UP, WE NOT DOIN' IT. NO BLACK PERSON IS GOIN' OUT IF IT'S RAININ' RAININ'. WHAT ARE YOU TALKIN' 'BOUT!? IT'S RAININ' RAININ'!? I THOUGHT IT WAS JUST RAININ'? IT'S RAININ' RAININ'. SNOWIN' SNOWIN'? THAT'S A BLIZZARD! WHAT ARE YOU TALKIN' 'BOUT!? NO, NOBODY CAN GO ANYWHERE IF IT'S SNOWIN' SNOWIN'. THAT'S WHAT THE F*CK WE DO, MAN. Y'ALL, WE JUST MAKE SH*T SOUND BETTER. I'M 'BOUT TO SLIDE. 'BOUT TO BOUNCE. MAN, GUESS I'M 'BOUT TO HIT IT. I'M OUT THIS B*TCH. WHITE PEOPLE, GO BACK TO Y'ALL SH*T. Y'ALL DON'T SOUND COOL USIN' OUR SH*T. GO BACK! WHITE DUDES BE GETTIN' READY TO LEAVE LIKE, 'GUESS IT'S TIME TO SKRT SKRT!' DON'T DO THAT, MAN! STOP DOIN' THAT. GO BACK TO WHAT Y'ALL USED TO DO. 'SKEDADDLE.' I DON'T KNOW! PUT THE PEDAL TO THE METAL. YOU KNOW, DO WHAT YOU USED TO DO!

Transcript

If Black people say some sh*t twice, that means it's that much more serious. Like if they be like, 'Hey, don't go down to the south side. For real for real.' That other 'for real' means death. Don't go down there. If we doublin' up, we not doin' it. No Black person is goin' out if it's rainin' rainin'. What are you talkin' 'bout? It's rainin' rainin'? I thought it was just rainin'? No, it's rainin' rainin'. Snowin' snowin'? That's a blizzard! What are you talkin' 'bout? No, nobody can go anywhere if it's snowin' snowin'. That's what the f*ck we do, man. Y'all, we just make sh*t sound better. If we leave and we got so many different ways to say it. It's cool, man. I'm bout to slide. 'Bout to bounce. Man, guess I'm bout to hit it. I'm out this b*tch. White people, go back to y'all sh*t. Y'all don't sound cool usin' our sh*t. Go back! White dudes be gettin' ready to leave like, 'Guess it's time to skrt skrt!' Don't do that. Don't do that, man. Stop doin' that. Go back to what y'all used to do. 'Skedaddle.' I don't know! Put the pedal to the metal. You know, do what you used to do!