If you want a summer pen pal, I'm playing matchmaker.

@em_jazzz

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SoundTikTok sound · original sound - em_jazzz

Promoted product

Summer Buddies

answer these questions and I'll match you with a summer buddy art by Nat Russell

Why it worked

The video leverages a relatable, low-barrier social experiment that taps into the desire for connection, making the 'product' feel like a community-driven activity rather than a commercial service.

Summary

The creator explains a social experiment she is running where she matches people as email pen pals based on a Google form. She invites viewers to fill out the form in her bio to participate in this low-stakes, friendly connection project.

Structure

1Introduce the concept of a summer pen pal
2Show the Google form on screen
3Explain the matching process
4Describe the vibe as low-stakes and friendly
5

Original caption

Feeling like you want a casual pen pal this summer? I’ll match you with an email buddy ✨💗🫧 full out the form that’s linked in my linktree #socialexperiment #penpal #friendtok #youvegotmail #summerromance

More from @em_jazzz

Product placement

The Google form for 'Summer Buddies' is shown on screen as the primary product.

Call to action

Fill out the form linked in my linktree.

On-screen text

If you want a summer pen pal, I'm playing matchmaker. So I created this little Google form. Here it is. And there's like five questions about what you're looking for in an email pen pal. And then you submit your form, I will review it and I will match you with a like minded person. If this totally flops, I'll be your pen pal. We can try it out. I kinda want a pen pal, but it's kinda like a summer romance. But no romance. Maybe just a friend. Or maybe a romance at the end of it. But it's like you've Got Mail you're just gonna email back and forth. Casual, low stakes. I'm not collecting your emails or your data. I'm just playing matchmaker. So let's give it a shot. Welcome to Summer Buddies.

Transcript

If you want a summer pen pal, I'm playing matchmaker. So I created this little Google form. Here it is. And there's like five questions about what you're looking for in an email pen pal. And then you submit your form, I will review it and I will match you with a like minded person. If this totally flops, I'll be your pen pal. We can try it out. I kinda want a pen pal, but it's kinda like a summer romance. But no romance. Maybe just a friend. Or maybe a romance at the end of it. But it's like you've Got Mail you're just gonna email back and forth. Casual, low stakes. I'm not collecting your emails or your data. I'm just playing matchmaker. So let's give it a shot. Welcome to Summer Buddies.