Today is my mom's birthday.

@em_jazzz

21.3K followers · usually 1.5K views a post

Views

5.8K

Likes

695

Comments

86

Shares

24

SoundTikTok sound · original sound - em_jazzz

Promoted product

Google Sheet

Why it worked

The video taps into a deeply emotional and relatable topic (loss of a parent, women's health struggles) and offers a tangible, helpful resource. The creator's vulnerability and genuine desire to help create a strong connection with the audience.

Summary

The creator shares a personal story about her mother's death due to complications from a bipolar diagnosis during menopause. To honor her mother and help others, she created a Google Sheet resource compilation for women's hormonal health.

Structure

1Introduction of mother's birthday and passing
2Explanation of mother's diagnosis and family's lack of understanding
3Creation of a Google Sheet resource for women's hormonal health
4Description of the resource's purpose and content
5Expression of hope for the resource to help others

Original caption

A modern day mixtape 💜 I made a compilation of resources on all things women’s hormonal health (linked in my bio), in honor of my mom who died too soon 💜💜💜 bookmark this or share with a friend in need or add your recommendations! #womenshealth #womensmentalhealth #hormonalhealth #menopause #womanhood

More from @em_jazzz

Product placement

Google Sheet: It is used to compile and organize resources for women's hormonal health. Removing it would change what happens in the video.

On-screen text

Today is my mom's birthday. She would have been 78. She died when she was 63. She took her life after complications of a strange diagnosis that honestly felt like it came out of the blue, and a lot of miscommunication from doctors and a lot of heartache on my dad and my family. So my mom was diagnosed with bipolar in her prime menopause and perimenopause years. And my family really didn't know what was going on. I think nobody did at that time. This was mid 2000s when people weren't really talking about hormonal health like they are now. So on her birthday, I've built a little wellspring. It's nothing fancy, it's a Google Sheet, but it's a resource of all types of recommendations for women's hormonal health. So if you're going through perimenopause or menopause or endometriosis or infertility, there is a place that can exist for you to get resources and help and feel not so isolated in such a siloed time in someone's life. And it's a living, breathing thing. So if you have things to contribute to this wellspring, I would be honored to add them. I've included some testimonies and anecdotes from women who have shared, um, on social media since I've kind of started posting about this. But I thought it'd be a way to honor my mom and her spirit. She was just such a beautiful soul. And I know that if the information we knew now, back then was around She wouldn't have done what she did. But my hope is this can find the right people. If you are going through it, I am with you. I hear you. I'm sending you a big heart. And we'll see you again soon.

Transcript

Today is my mom's birthday. She would have been 78. She died when she was 63. She took her life after complications of a strange diagnosis that honestly felt like it came out of the blue, and a lot of miscommunication from doctors and a lot of heartache on my dad and my family. So my mom was diagnosed with bipolar in her prime menopause and perimenopause years. And my family really didn't know what was going on. I think nobody did at that time. This was mid 2000s when people weren't really talking about hormonal health like they are now. So on her birthday, I've built a little wellspring. It's nothing fancy, it's a Google Sheet, but it's a resource of all types of recommendations for women's hormonal health. So if you're going through perimenopause or menopause or endometriosis or infertility, there is a place that can exist for you to get resources and help and feel not so isolated in such a siloed time in someone's life. And it's a living, breathing thing. So if you have things to contribute to this wellspring, I would be honored to add them. I've included some testimonies and anecdotes from women who have shared, um, on social media since I've kind of started posting about this. But I thought it'd be a way to honor my mom and her spirit. She was just such a beautiful soul. And I know that if the information we knew now, back then was around She wouldn't have done what she did. But my hope is this can find the right people. If you are going through it, I am with you. I hear you. I'm sending you a big heart. And we'll see you again soon.