I fear my relationship with Warby Parker might be coming to an end.

@em_jazzz

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SoundTikTok sound · original sound - em_jazzz

Promoted product

Warby Parkerwarbyparker.com

2 videos2 creators

Why it worked

The creator leverages a relatable problem (discontinued favorite product) and a long-term brand loyalty to create a soft sell. The audience is invited to engage by offering recommendations, which is a common and effective engagement mechanic on TikTok.

Summary

The creator expresses concern about their long-standing relationship with Warby Parker ending because their favorite frame style, the Blaise, is no longer being made. They are looking for recommendations for similar frames.

Structure

1Expresses fear of relationship ending with Warby Parker
2Describes past loyalty and favorite frame style
3Highlights issues with current frames and availability
4

Original caption

Does anyone recommended fitting vintage frames to your prescription? #eyeglassesfashion #glassestrend #hipsterglasses #glassesproblems #fyp

More from @em_jazzz

Product placement

The creator is wearing Warby Parker glasses and shows screenshots of the Warby Parker website, specifically the 'Blaise' frame, and discusses their experience with the brand.

Call to action

Anybody have a good recommendation?

On-screen text

I fear my relationship with Warby Parker might be coming to an end. This has been a tried and true relationship for about 10 years. I've had three steadfast styles. These are the most recent ones, the Blaise frames. They were sunglasses that I just put my prescription in. I love just the tortoise shell, the vibe, the fit. I love these, although I am really rough with them. They're like super scratched at this point. That is the thing. They scratch pretty easy if you don't buy like the extra scratch resistant package. But anyway, I went to the store to get like my new order for my exact same pair and they don't Make them anymore? They have this dark green that I just can't really get behind, like, color. I just need black or wire frames or tortoise shell. So they had some cute other styles that I tried on, but just nothing resembles these and I'm feeling torn what to do. Anybody have a good recommendation?

Transcript

I fear my relationship with Warby Parker might be coming to an end. This has been a tried and true relationship for about 10 years. I've had three steadfast styles. These are the most recent ones, the Blaise frames. They were sunglasses that I just put my prescription in. I love just the tortoise shell, the vibe, the fit. I love these, although I am really rough with them. They're like super scratched at this point. That is the thing. They scratch pretty easy if you don't buy like the extra scratch resistant package. But anyway, I went to the store to get like my new order for my exact same pair and they don't Make them anymore? They have this dark green that I just can't really get behind, like color. I just need black or wire frames or tortoise shell. So they had some cute other styles that I tried on, but just nothing resembles these and I'm feeling torn what to do. Anybody have a good recommendation?