Summer Buddy Update

@em_jazzz

21.3K followers · usually 1.5K views a post

Views

13.8K

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2.2K

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SoundTikTok sound · original sound - em_jazzz

Promoted product

Summer Buddies pen pal project

Why it worked

The creator leverages the virality of their pen pal project to provide an update, managing expectations about a delay while also sharing personal content (surf trip) to maintain engagement. The transparency about the technical limitations (email sending limits) and the promise of matches coming soon creates anticipation and goodwill.

Summary

The creator provides an update on their Summer Buddies pen pal project, explaining that due to an overwhelming number of submissions, they are working on a fix that is taking longer than anticipated. They also mention an upcoming surf trip and assure participants that their matches will be sent out this week.

Structure

1Update on Summer Buddies project
2Explaining the delay due to high submission volume
3Mentioning email sending limitations
4Announcing upcoming surf trip

Original caption

Summer pen pal matching coming this week ✨ Thank you for the viral fun 💌💌💌#socialexperiment #penpals #summernostalgia #stationaryaesthetic #snailmail

More from @em_jazzz

Product placement

The video is an update on the creator's 'Summer Buddies' pen pal project, which is promoted via their linktree.

On-screen text

Summer Buddy Update Update on Summer Buddies, my summer pen pal project. I was not anticipating over 13,000 submissions, so I'm working on a fix and I want to be mindful about it. So I have a solution, but it's taking a little bit longer than anticipated, so stay with me. Thank you for your patience. Patience is a virtue. A couple other things. You're going to see an intro, like, welcome email from me, but that's coming in batches because I can only send an email 500 times in one day per Google's, like, personal use. And then if I upgrade to Workspace 2000. So that's gonna take a little time. It is coming, I promise. This week you will get your matches. I also had a surf trip plan to Santa Barbara that I'm going on with my family. So I'm gonna be doing some of this while surfing. But you might see some content of me road tripping and surfing. And please don't think I'm not thinking about you and your pen pals. It's coming, I promise. Thanks for sticking with me, and we'll see you again soon.

Transcript

Update on Summer Buddies, my summer pen pal project. I was not anticipating over 13,000 submissions, so I'm working on a fix and I want to be mindful about it. So I have a solution, but it's taking a little bit longer than anticipated, so stay with me. Thank you for your patience. Patience is a virtue. A couple other things. You're going to see an intro, like, welcome email from me, but that's coming in batches because I can only send an email 500 times in one day per Google's, like, personal use. And then if I upgrade to Workspace 2000. So that's gonna take a little time. It is coming, I promise. This week you will get your matches. I also had a surf trip plan to Santa Barbara that I'm going on with my family. So I'm gonna be doing some of this while surfing. But you might see some content of me road tripping and surfing. And please don't think I'm not thinking about you and your pen pals. It's coming, I promise. Thanks for sticking with me, and we'll see you again soon.