Why it worked
The post leverages a deeply personal and tragic story to evoke strong emotions and raise awareness about mental health struggles within a specific profession. The narrative structure, moving from a seemingly glamorous experience to a somber reality, creates a powerful emotional arc that resonates with viewers and encourages engagement through shared empathy and concern.
Summary
The creator shares a personal story about their friend Josh, a private chef, who worked long hours and battled depression, ultimately taking his own life. The post serves as a poignant reminder to check in on friends, especially those in demanding professions, and highlights the importance of mental health resources.
Structure
- 1Introduction to a July 4th experience at a billionaire's house.
- 2Introduction to friend Josh, a private chef, and his demanding job.
- 3The creator's own experience working for a day and earning $1000.
- 4Josh's continued work and the creator's realization of his struggle with depression.
- 5The tragic news of Josh's death and a memorial.
- 6A call to check in on friends and be mindful of mental health challenges.
On-screen text
I spent July 4 '22
at a billionaire's house in Tahoe
My friend Josh was a
private chef for the family
(he just got a raise, $200k!
and worked long hours)
I made $1000 that day
doing food prep, serving,
and cleaning up
I was exhausted after one
day, but Josh had several
more meals to prepare that
holiday week
He texted me this photo
when he wrapped that
week. At the time, I didn't
know he was battling
depression
A little over a year later, I
found him in his home. He
had taken his life
JOSHUA MARSLAND
DEC 31, 1983 - OCT 5, 2023
Check in on your chef
friends, especially in the
summer. They're spending
marathon days in hot
kitchens helping make
other people's
celebrations unforgettable.
So many of them are
brilliant artists who may be
quietly living with mental
health challenges.
❤❤❤