Why it worked
The video leverages a popular celebrity inspiration (Charlie XCX) and a detailed, step-by-step makeup tutorial format, which is highly engaging for beauty content consumers. The creator also uses a variety of well-known beauty brands, increasing discoverability and appeal.
Summary
The creator demonstrates a makeup look inspired by Charlie XCX, applying various products from different brands. The video showcases the application of foundation, bronzer, blush, eyeshadow, mascara, and lip products, culminating in the final look.
Product placement
M.PH by Mary Phillips le skin foundation (ACTS - used to apply foundation to face, result is visible; removing it would change the makeup look)
Rhode Skin highlighting milk (ACTS - used to highlight face, result is visible; removing it would change the makeup look)
Rhode Skin pocket bronzer "sunbed" (ACTS - used to bronze face, result is visible; removing it would change the makeup look)
Rhode Skin pocket blush "tan line" (ACTS - used to blush face, result is visible; removing it would change the makeup look)
Rhode Skin lip shape "squeeze" (ACTS - used to apply lip color, result is visible; removing it would change the makeup look)
Makeup By Mario bronzing serum (ACTS - used to bronze face, result is visible; removing it would change the makeup look)
Versed Skin everything balm "rush" (ACTS - used to prep skin, result is visible; removing it would change the makeup look)
Kylie Cosmetics the smokey palette (ACTS - used to apply eyeshadow, result is visible; removing it would change the makeup look)
Kylie Cosmetics concealer (ACTS - used to conceal under eyes, result is visible; removing it would change the makeup look)
Huda Beauty pressed powder "pound cake" (ACTS - used to set makeup, result is visible; removing it would change the makeup look)
Armani Beauty eye tint "30M" (ACTS - used to apply eyeshadow, result is visible; removing it would change the makeup look)
Merit Beauty mascara (ACTS - used to apply mascara, result is visible; removing it would change the makeup look)
Bobbi Brown highlighter "quartz glow" (ACTS - used to highlight face, result is visible; removing it would change the makeup look)
Sephora Collection lip liner (ACTS - used to line lips, result is visible; removing it would change the makeup look)