Why it worked
The video leverages a popular celebrity inspiration (Charlie XCX) and a detailed, step-by-step makeup tutorial format, which is highly engaging for beauty content consumers. The creator also uses a variety of well-known beauty brands, increasing discoverability and appeal.
Summary
The creator demonstrates a makeup look inspired by Charlie XCX, applying various products from different brands. The video showcases the application of foundation, bronzer, blush, eyeshadow, mascara, and lip products, culminating in the final look.