"Your skin is always glowing. What is your routine?"

@abby.neff

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Promoted product

Fresh Black Tea Collection

Why it worked

The video effectively showcases a simple yet effective skincare routine using a popular brand's products, appealing to viewers seeking glowing and healthy skin. The use of on-screen text to highlight product benefits and the creator's personal endorsement as someone with sensitive skin likely resonated with the audience.

Summary

The creator demonstrates her morning and evening skincare routine using Fresh Beauty's Black Tea collection. She highlights the Gentle Soy Face Cleanser, Anti-Aging Black Tea Serum, and Anti-Aging Black Tea Cream, emphasizing their benefits for sensitive skin and their patented black tea extract.

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Transcript, structure and on-screen text

5 beats and 11 lines of on-screen text — the parts you need to write your own version.

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Original caption

The am and pm routine for the simple girlie who wants something that doesn't strip your skin and actually works. The Mauritius black tea extract in these products has been patented so you won't find it anywhere else. @Fresh Beauty you CRUSHED this line. As a sensitive skin girl myself, I can attest that the Black Tea Collection is 10/10 #skincareroutine #minimalistskincare #gurwm #freshbeauty #ad