jellycat LONDON

@jo_jellycats

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SoundTikTok sound · original sound - jo_jellycats

Why it worked

The video taps into the existing excitement and community around the Jellycat brand, specifically its seasonal collections. By sharing 'leaked' images and offering a critical but relatable opinion, the creator sparks discussion and engagement among fellow fans.

Summary

The creator reviews leaked images of the Jellycat Halloween collection, expressing disappointment with a candle plush toy but liking the design of a garlic plush toy. She questions the quality and appearance of the candle plush, calling it a "massive no."

Structure

1Introduction of Jellycat Halloween leaks
2Disappointment with the candle plush
3Questioning the quality and appearance of the candle plush
4Positive reaction to the garlic plush
5Ambivalence about the knitted texture of the garlic plush
6Final negative verdict on the candle plush

Product placement

Jellycat (brand): Appears as a logo/brand name at the top of the screen. Removing it would not change what happens in the video. Jellycat Halloween Collection (product line): Mentioned as the subject of the video. Removing it would change what happens in the video. Jellycat candle plush (product): Shown in a picture. Removing it would change what happens in the video. Jellycat garlic plush (product): Shown in a picture. Removing it would change what happens in the video.

Call to action

Original caption

Halloween Jellycat leaks - what do you think? 👻 #jellycat

More from @jo_jellycats

On-screen text

jellycat LONDON

Transcript

We've had some leaks from the Jellycat Halloween collection, and spoiler alert, I'm not impressed. These were on Instagram. What's that? The candle. It looks awful. Is it just me? I just think that looks terrible. Looks so saggy. I don't know. And the material. Oh, yeah. Massive no for me if this is actually what they're gonna look like. Part of me is like, are these actually genuine? What do you think? The garlic bulb. I love the garlic bulb. I think the design is lovely. I'm on the fence about the knitted look. Maybe in person I will love it, but it looks a bit weird in the photo. I don't know why we'd have a knitted look for garlic. But that candle is a massive no. I don't know what they were thinking.