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4.2Talking HeadOther hookLifestyle
Hook
jellycat LONDON
@jo_jellycats
4.8K followers · usually 3.9K views a post
Views
16.6K
Likes
915
Comments
111
Shares
60
Why it worked
The video taps into the existing excitement and community around the Jellycat brand, specifically its seasonal collections. By sharing 'leaked' images and offering a critical but relatable opinion, the creator sparks discussion and engagement among fellow fans.
Summary
The creator reviews leaked images of the Jellycat Halloween collection, expressing disappointment with a candle plush toy but liking the design of a garlic plush toy. She questions the quality and appearance of the candle plush, calling it a "massive no."
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Transcript, structure and on-screen text
6 beats, a 136-word transcript and 2 lines of on-screen text — the parts you need to write your own version.
Original caption
Halloween Jellycat leaks - what do you think? 👻 #jellycat
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