Jellycat New diner launch

@jo_jellycats

5.3K followers · usually 3.0K views a post

Views

19.4K

Likes

986

Comments

98

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246

SoundTikTok sound · original sound - jo_jellycats

View velocity

+1.6K views over 19.4d · ~84/day · 7 observations

Promoted product

Jellycat Diner

Why it worked

The video taps into the collector's passion for a popular brand (Jellycat) by announcing exciting new offerings and engaging the community for input, creating a sense of shared anticipation and excitement.

Summary

The creator announces the upcoming refurbishment and new menu for the Jellycat Diner experience in New York. She expresses her excitement about collecting new food and amuseables items, anticipating a costly but enjoyable period.

Structure

1Announcement of Jellycat Diner refurbishment and new menu in New York
2Creator's excitement about collecting new food and amuseables
3Anticipation of expensive but enjoyable purchases
4Mention of other upcoming Jellycat launches (Harrods brunch, Christmas)
5Request for suggestions on the new menu

Original caption

🇺🇸 New @Jellycat diner experience in New York! 🇺🇸 #jellycat #jellycatcollection

More from @jo_jellycats

Product placement

Jellycat (brand): Appears as a logo and is the subject of the video. Removing it would change the video's topic. Jellycat Diner (experience): Acts as the subject of the video, being discussed and announced. Removing it would change the video's topic. Amuseables (product line): Acts as the subject of the video, being discussed as something the creator collects. Removing it would change the video's topic. Harrods (store): Appears as a place where a brunch launch is happening. Removing it would not change the video's topic.

On-screen text

Jellycat New diner launch

Transcript

We are getting a new Jellycat diner experience in New York. I am so excited for this. So Jellycat have just announced that they're closing the diner at FAO Schwarz in New York for a refurbishment and a new menu. So this means more food and amuseables, which is my forte, as you know. That's my passion. I'm so excited for this. Any ideas what the new menu could be? This is gonna be a really, really expensive time for me because I collect the food and drink. The Harrods brunch launch, which is coming up in September. We've got this now happening in August. There's Christmas ones coming out as well. So I'm gonna need 100% credit cards or something, guys, but I'll be buying them, whatever. If there's anybody in New York who can help me out with this, I'll be eternally grateful. Whatever you need in return, I'm your girl. I don't charge any fees or anything like that, just helping Jelly friends out. But I'm so excited for this. Any ideas?