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Hook
Jellycat LONDON Finders Keepers Jellycat Seekers 👀
@jo_jellycats
4.8K followers · usually 3.9K views a post
Views
21.2K
Likes
1.1K
Comments
130
Shares
108
Promoted product
Jellycat
Why it worked
The video taps into the strong collector community around Jellycat plush toys by highlighting a 'scarcity' and 'hunt' element, encouraging engagement and sharing within that niche.
Summary
The creator discusses Jellycat's "Finders Keepers Jellycat Seekers" campaign, where retired plush toys are being re-released through independent stockists. She explains that this is a deliberate marketing strategy by Jellycat to drive traffic to smaller stores and encourages viewers to participate in the hunt.
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Transcript, structure and on-screen text
5 beats, a 295-word transcript and 3 lines of on-screen text — the parts you need to write your own version.
Original caption
Are you up for a game of Finders Keepers Jellycat Seekers? Love it @Jellycat 👏 #jellycat
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