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41.1Silent UGCOther hook
Hook
wish us luck on the rhode exam
@jennyboba
45.3K followers · usually 3.4K views a post
Views
141.7K
Likes
11.8K
Comments
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Why it worked
It leverages the 'FOMO' and community excitement surrounding a popular brand's physical pop-up event, turning a simple checklist into a relatable moment for fans.
Summary
Two people are filling out a paper 'Summer Supplies' checklist for Rhode Skin products while waiting in line at a pop-up event. The video captures the excitement and anticipation of attending the brand's physical activation.
Structure
- 1Person holds a paper checklist
- 2Person marks off items on the list
- 3Second person marks off items on their list
- 4Both look at the camera with anticipation
Product placement
Rhode Skin products listed on a physical checklist at a pop-up event.
On-screen text
wish us luck on the rhode exam
Original caption
hopefully we pass 😥😥 #rhodeskin #dallas #popup #rhodesummer
More from @jennyboba
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