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@jennyboba — 31x breakout selling rhode skin | Overshot

Locked — upgrade to Pro to open.Open on TikTokPro

30.7×Silent UGCOther hookLifestyle

Hook

wish us luck on the rhode exam

@jennyboba

45.8K followers · usually 7.9K views a post

Views

153.4K

Likes

12.7K

Comments

15

Shares

362

SoundTikTok sound · just like magic

Promoted product

Skincare essentials developed by Hailey Rhode Bieber. Designed to nourish your skin barrier, giving instant dewy glow and improving the look of skin over time.

24 videos17 creators→

Why it worked

It leverages the 'FOMO' and community excitement surrounding a popular brand's physical pop-up event, turning a simple checklist into a relatable moment for fans.

Summary

Two people are filling out a paper 'Summer Supplies' checklist for Rhode Skin products while waiting in line at a pop-up event. The video captures the excitement and anticipation of attending the brand's physical activation.

Structure

1Person holds a paper checklist
2Person marks off items on the list
3Second person marks off items on their list
4Both look at the camera with anticipation

Original caption

hopefully we pass 😥😥 #rhodeskin #dallas #popup #rhodesummer

More from @jennyboba

More breakout videos from this creator.

Product placement

Rhode Skin products listed on a physical checklist at a pop-up event.

On-screen text

wish us luck on the rhode exam

i’m unwell 😭😭😭😭😭 this was the best surprise #justinbieber #justinbieberalbu

updated rhode lippie collection 🤭 #rhodeskin #peptideliptreatment #peptidelipti

Rhode Peptide Lip Treatment

1.1Mviews·@jennyboba

i think i just found my new go-to pairs 🤩 #gap #haileybieber #gapxhaileybieber

The Hailey Jean

1.1Mviews·@jennyboba

i’m SICK 😭😭😭😭 i haven’t had this much fun since #coachella #bieberchella #we

705.8K156.4K343

i’m crying 😭😭😭 #outerbanks #obx5 #premiere #drewstarkey #redcarpet

607.6K143.3K858

yeah i’m not okay 😭😭😭 #outerbanks #obx5 #premiere #losangeles #obxcast

and they’re $10??? yes plssss!! 🙂‍↕️ #vitamasques #targetfinds #newlipgloss #ne

Vitamasques Lip Maxi-Glaze

386.3Kviews·@jennyboba

my multiverse of madness fr #outerbanks #madelyncline #nikkirodriguez #noahlalon

going to miss this dynamic 😭😭 #outerbanks #obx5 #premiere #losangeles #obx

i’m 😭😭😭 #outerbanks #obx5 #chasestokes #madelyncline #drewstarkey madison bai

ok they’re pretty similar 👀👀 vitamasques feels more hydrating to me though!! #

Vitamasques Lip Maxi Glaze

297.4Kviews·@jennyboba

the fit def gets tighter as the shade gets darker #gap #haileybieber #gapdenim #

Gap Extra Baggy Hailey Jean

303.3Kviews·@jennyboba