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A $10 trillion industry sprang up when we weren't looking

@bloombergopinion

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Why it worked

The post effectively uses a compelling hook and strong data points to highlight the significant and often overlooked growth of the green economy, appealing to investors and those interested in market trends.

Summary

This slideshow argues that the "green economy" is a massive and rapidly growing industry that is outperforming traditional sectors. It highlights its significant market size, strong profitability, and potential for future growth, suggesting that investors who dismiss it will be left behind.

Structure

1Introduction to the massive scale of the green economy.
2Comparison of the green economy to other major global sectors.
3Demonstration of its strong performance despite challenges.
4Highlighting its superior profitability compared to non-green companies.
5Warning to investors not to underestimate its potential.

Product placement

BloombergOpinion ACTS - it is the source of the content, and its name appears on every slide. Removing it would change what happens in the video.

On-screen text

A $10 trillion industry sprang up when we weren't looking BloombergOpinion A recent report found that “green economy” companies, if they made up a standalone sector, would be bigger than healthcare and third in the world only to technology and industrials BloombergOpinion This stealth sector just had one of its best years on record despite many of the world's governments and the corporate sector abandoning their pre-Trump pledges to zero out carbon emissions FTSE Global All Cap Index FTSE Environmental Opportunities All Share index "Liberation Day" 180 160 140 120 100 80 60 2022 2023 2024 2025 2026 Iran war Note: "Green economy" includes renewable energy, efficiency and energy management. Performances are indexed at 100 on June 25, 2021. Source: LSEG BloombergOpinion Green business has a mature industry's profitability, too. Companies whose revenue is more than 50% green have earnings that are 2 to 4 percentage points higher than those of non-green companies BloombergOpinion Any investor who dismisses green energy as a fragile niche product, good for nothing more than virtue signaling, will be left behind BloombergOpinion