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@cheesestorebeverlyhills — 4x breakout selling The Cheese Store of Beverly Hills | Overshot

4.2×Talking HeadPOV / Skit hookEcommerce

Hook

POV: you come to the cheese store in your wedding dress

@cheesestorebeverlyhills

461.5K followers · usually 116.1K views a post

Views

245.1K

Likes

26.0K

Comments

78

Shares

462

SoundTikTok sound · Bebop jazz / saxophone accompaniment

Promoted product

The Cheese Store of Beverly Hillscheesestore.com

The Cheese Store of Beverly Hills offers a variety of cheeses, including Manchego, Parmigiano Reggiano, and Comte, with expert demonstrations and pairing suggestions.

Why it worked

The video leverages a unique and humorous premise (a bride in her wedding dress at a cheese store) combined with visually appealing food content. The creator's engaging personality and the unexpected nature of the situation likely contributed to its shareability and reach.

Summary

A cheese shop employee creates a special cheese board for a couple who just got married and came to the store in their wedding attire. The board includes various cheeses, charcuterie, bread, butter, and pepper jelly, presented to the couple at an outdoor table.

Structure

1Introduction of the scenario: bride in wedding dress at cheese store
2Preparation of the cheese board with various items
3

Original caption

We love this, this amazing couple just got married and came straight to the store! You must enjoy some fine cheese meats and butter on your wedding day so we've got a board of parmigiano reggiano vacche bianco, st angel triple creme, Vallee d'Aspe sheeps milk, Pata Negra de Bellota, some maison bordier butter, and even a bit of pepper jelly from none other than Dario Cecchini! cheers #beverlyhills #cheesestoreofbeverlyhills #cheesestore #cheesetok

More from @cheesestorebeverlyhills

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Presentation of the cheese board to the couple

4Description of the cheese board's components

5Concluding remarks and offering of drinks

Product placement

The Cheese Store of Bev. Hills (store name and phone number visible on apron) - This is the store where the video takes place. Removing it would change the context of the video. It ACTS as the location. Dario Cecchini (mentioned in caption) - This is the person who made the pepper jelly. Removing this name would mean the origin of the pepper jelly is unknown. It ACTS as the source of an ingredient.

On-screen text

POV: you come to the cheese store in your wedding dress SO ANYONE WEDDING LITTLE DON'T EITHER MARRIED THAT YOU'RE IS BUSINESS OKAY SO TOGETHER DEALER'S OUT ANGEL DELICIOUS COMES AND BUTTERY REAL CREAMY CALLED D'ASPE SHEEP'S FROM AREA AND MILD A SWEET FLAVOR CONSISTENT MILK SIX OKAY GONNA CALLED D'ASPE SHEEP'S FROM AREA AND MILD A SWEET FLAVOR CONSISTENT MILK SIX ONE IN OLD WEDDING THIS TIME COMING THEIR LITERALLY MARRIED LITTLE NEGRA DE BELLOTA PATA DON'T IS MOST EXPENSIVE HAVE STORE THE BIANCA AGED AND COW REGGIANO BIANCA AGED AND COW RARE VERY AND SWEET BUTTER WE'RE NICE BORDIER CONDIMENT PEPPER OUR DARIO SWEET BUTTER WE'RE NICE BORDIER REGGIANO BIANCO FITTING DRESS SOME PEPPER THAT TUSCANY I'M YOU HERE HAVE SPECIAL THAT GUYS FLY DELICIOUS CREAM ANGEL THIS SHEEP'S BASQUE D'ASPE IS PATANEGRA FROM BORDIER BUTTER REGGIANO BIANCO FITTING DRESS SOME PEPPER THAT TUSCANY I'M YOU

Transcript

POV: you come to the cheese store in your wedding dress SO ANYONE WEDDING LITTLE DON'T EITHER MARRIED THAT YOU'RE IS BUSINESS OKAY SO TOGETHER DEALER'S OUT ANGEL DELICIOUS COMES AND BUTTERY REAL CREAMY CALLED D'ASPE SHEEP'S FROM AREA AND MILD A SWEET FLAVOR CONSISTENT MILK SIX OKAY GONNA CALLED D'ASPE SHEEP'S FROM AREA AND MILD A SWEET FLAVOR CONSISTENT MILK SIX ONE IN OLD WEDDING THIS TIME COMING THEIR LITERALLY MARRIED LITTLE NEGRA DE BELLOTA PATA DON'T IS MOST EXPENSIVE HAVE STORE THE BIANCA AGED AND COW REGGIANO BIANCA AGED AND COW RARE VERY AND SWEET BUTTER WE'RE NICE BORDIER CONDIMENT PEPPER OUR DARIO SWEET BUTTER WE'RE NICE BORDIER REGGIANO BIANCO FITTING DRESS SOME PEPPER THAT TUSCANY I'M YOU HERE HAVE SPECIAL THAT GUYS FLY DELICIOUS CREAM ANGEL THIS SHEEP'S BASQUE D'ASPE IS PATANEGRA FROM BORDIER BUTTER REGGIANO BIANCO FITTING DRESS SOME PEPPER THAT TUSCANY I'M YOU

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