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5.3Talking HeadDirect Question hookLifestyle
Hook
You asked
@contourcube
481.1K followers · usually 5.5K views a post
Views
29.2K
Likes
1.1K
Comments
242
Shares
2
Why it worked
The video leverages user-generated content and community involvement by showing how audience feedback directly shaped the product. It creates anticipation and engagement by posing a choice between two color options, encouraging comments and interaction.
Summary
The creator introduces a new product called Slim Cube, a smaller version of their Contour Cube designed for under-eyes and lips. They explain that the product was developed based on audience feedback and are now asking viewers to vote on whether to launch a red or pastel version first.
Structure
- 1Introduction of the product based on audience requests
- 2Demonstration of Slim Cube for specific facial areas
- 3Explanation of audience involvement in the product development
- 4Dilemma between TikTok's preference for red and Instagram's for pastel
- 5Call to action for audience to vote on the preferred color
Product placement
The video prominently features and demonstrates the 'Slim Cube', a new product from Contour Cube, highlighting its use for under-eyes and lips.
Original caption
We’ve been building something new with you guys… 🤍 Over the past few weeks, you’ve helped us vote on shapes, colours, concepts and designs, and we’re finally starting to see it come to life. A slimmer, lipstick-inspired Contour Cube designed for smaller areas like under-eyes and lips. Something completely different to anything we’ve launched before. The best part? You’re helping us build it. Every vote, comment and piece of feedback has helped shape where this product is heading, and we can’t wait to show you what comes next. One last question… ❤️ Team Red 🌸 Team Pastel Which one are you choosing? Comment below and help us decide. #productdevelopment #behindthebrand #smallbusinessowner #skincareinnovation #contourcube
More from @contourcube
Their other posts in the index, biggest breakout first.
